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Apple Hires Former Disney + Executive in front of Apple TV + Launch



Prior to the public launch of Apple TV + later this year, Apple has hired a former Walt Disney performer to join his video game.

According to a new report from Bloomberg Apple has employed Chiara Cipriani, former director of Disney + International, as director of video services.

"Chiara Cipriani started with Apple as director of video services earlier this month in London, according to her LinkedIn bio, after about a decade in Disney, reads the report." She was previously a leader working on the new Disney + service, and had clear DisneyLife, its international predecessor. Disney refused to comment. Apple did not respond to comment requests. "

In Disney, Cipriani was the CEO of the company's digital direct consumer service, titled Vice President of Content and Commercial, and originally started Disney in 2008 as a development director, and then continued to manage the company's digital media distribution group for Europe, the Middle East, and Africa.

Prior to joining Walt Disney Company, Cipriani worked with FilmFlex Movies as chairman and board member, and has also worked with Jetix as digital director and with The Poker Channel Europe as television director, with nearly 23 years of work experience Cipriani also working with Sky and Deloitte in the past.

This fall we will see the launch of two major competing streaming services: Apple TV + and Disney +, while both companies have announced their respective services, Disney is the only one who has revealed the monthly subscription price of $ 7 For comparison, Apple has provided quite a few details about Apple TV +.

Disney CEO Bob Iger had been on Apple's board since 201

1, and while someone has asked if he wants to stay as both Apple and Disney become streaming competitors, he said last month that he expects to remain on the board and sees no reason to leave .


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