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Apple HomePod accounts for only 5 percent of sales of smart speakers in the United States




Apple's HomePod seems to be lagging behind in market share in US Consumer Intelligence Research Partners has published a new report saying that HomePod only accounted for 5 percent of 76 million smart speakers sold in the US in Q2 201

9.

As expected, Amazon continues to top the list with Echo devices accounting for 70 percent of smart speakers sold in the US in Q2 2019. Meanwhile, Google Home Appliance stood for 25 percent of sales in the same time period. The smart speaker segment has witnessed remarkable growth of nine percent.

Of course, HomePod doesn't sell anything as much as Google Home or Amazon Echo. According to the report, people like to buy affordable smart speakers like Amazon Echo Dot and Google Home Mini as opposed to the expensive HomePod. Maybe it's time for Apple to offer a less expensive alternative to the HomePod. Despite the revised price, Apple HomePod still sells for $ 299, which is significantly more unlike Echo or Google Home Mini. The report ended after surveying 500 US users who own Amazon Echo, Google Home and Apple HomePod.

Our Take

Apple's HomePod is positioned as a smart smart speaker. Market trends show that people prefer entry-level smart speakers like Echo Dot. Even the expensive Google Home Max suffered a similar fate as the HomePod. Apart from that, the HomePod was limited to selecting regions in the beginning and needs an Apple device to pair. Also, it did not support Bluetooth, and initially it was connected to just one Apple ID.

[via MacRumours]

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