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Apple introduces iPhone 12 Pro and iPhone 12 Pro Max with 5G




Cupertino, California – Apple today announced the iPhone 12 Pro and iPhone 12 Pro Max, introducing a powerful 5G experience and advanced technologies that push the boundaries of innovation for users who want the most out of the iPhone. iPhone 12 Pro models have a new design and Super Retina XDR edge-to-edge displays, the largest on the iPhone ever, protected by the all-new Ceramic Shield front cover, which provides the biggest leap in durability ever on the iPhone. The Apple-designed A14 Bionic chip, the fastest chip in a smartphone, powers impressive computing photography features, including the all-new Apple ProRAW for more creative control in photos, enabling the first end-to-end Dolby Vision video experience, up to 60 photos per second. The newly created pro camera systems include an expansive Ultra Wide camera, an even longer-range telephoto camera on the iPhone 1
2 Pro Max, and new Wide cameras for capturing beautiful, professional-quality photos and video in bright, low-light environments. iPhone 12 Pro models also introduce a new LiDAR scanner for immersive reality (AR) experiences and MagSafe, which offers powerful wireless charging and a brand new ecosystem with accessories that can be easily attached to the iPhone.

iPhone 12 Pro and iPhone 12 Pro Max will be available in four stainless steel surfaces, including graphite, silver, gold and still blue. Pre-orders for iPhone 12 Pro begin Friday, the 16th. October, with availability from Friday 23. October. The iPhone 12 Pro Max will be available for pre-order on Friday 6. November and in stores from and including Friday 13. November.

“This is a big leap for the iPhone, providing the best 5G experience on the market and delivering our most advanced technologies to users who want the most out of their iPhone,” said Greg Joswiak, Apple’s senior vice president of worldwide marketing. “Every generation of the iPhone has changed what we expect from a smartphone, and now with 5G, the iPhone 12 Pro provides a new generation of performance. Our tight integration of hardware and software enables incredible computational shooting features such as night mode expansion to multiple cameras, and introduces support for HDR video with Dolby Vision. A state-of-the-art LiDAR scanner means users can experience AR like never before, and also benefits the camera with faster autofocus in low light and introduction of night mode portraits. These experiences and so much more make this the best iPhone series ever. ”


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