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Apple introduces subscription offer codes for apps

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Apple is keen to encourage more developers to start using app subscriptions, as well as to entice more consumers to subscribe by introducing subscription offer codes later this year.

As Engadget reports, subscription offer codes allow a developer to offer discounted or free subscriptions that are automatically renewed when the discount or free period expires. The subscription codes are unique, alphanumeric one-time codes that developers can generate and distribute either digitally (email, newsletter, Twitter DM, etc.) or physically (eg, print promotional codes and distribute them at conferences).

For the codes to work, users must run iOS 14 or iPadOS 14, both of which will be released later this year. Each code can be redeemed via the App Store either directly in the app the code is intended for, or by using a one-time redemption URL.

There are a couple of good reasons why iOS and iPadOS developers prefer a subscription rather than selling an app for a one-time fee in the App Store. The first is the simple fact that a subscription means regular revenue per customer each month. The second is that Apple reduces the cut from 30 percent to 15 percent after the first year each subscription runs. Therefore, these codes are certainly popular, especially with all developers trying to increase app subscriptions quickly, or when launching a new app subscription.

This article was originally published on PCMag here

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