Just before the drama of Epic Games’ PR stunt and subsequent lawsuits and madness, rumors began to circulate that Apple was preparing to release more subscription bundles to add value to their current service business. You can find Mark Gurman̵
The truth is that while Apple has some subscription-based services that work very well, such as iCloud and Apple Music, others have a more mixed track record. Apple Arcade started with strong reviews and a lot of interest, but Apple has had trouble keeping enough quality content coming into the system to keep users’ attention, resulting in some loss of subscribers. Allegedly, Apple has canceled some gaming contracts and has focused on games that generate more engagement and have the potential for continued development, with less investment in one-time concepts.
Then you have News +, which at first has never managed to get much traction. Lastly, you have TV +, which also started slowly and had mediocre to negative early reviews, but ended up with a few good to very good shows. However, it still has not justified itself as a separate, must-have video streaming subscription yet. It does not have the breakout hit, and there is a general lack of content, since Apple has not made any rights agreements to bring in content from the outside. TV + is now strengthened by the fact that many users have a free one-year subscription thanks to an Apple hardware purchase last year. However, one year is almost over, and Apple still needs to find a way to convert some of these people into paying customers.
A subscription bundle is a great way for Apple to use the more successful services to empower those who have not. The new packages, which will reportedly go by the name Apple One, will have several layered options, starting with the pairing of Apple Music and Apple TV, and go up from there to include everything. Gurman also mentions rumors that Apple is preparing to launch a paid subscription service for health and fitness class, which he says will also be available in Apple One. If handled and priced properly, it sounds like a potential hit paired with the Apple Watch.
I’ve been waiting for this subscription bundle news for a few years, but it’s not all I wanted to hear. First, Gurman does not project that Apple will offer a significant volume discount to buyers. He said Apple One will offer between $ 2 and $ 5 of the total monthly prices for the included services separately. It’s great for people like me, who are already locked into two or more of Apple’s subscriptions. An extra saving of $ 60 per year is fine, and using my Apple card I can stretch it to $ 78 per year with 3% Apple Cash Back .. But if Apple plans to use these package packages, encourage new services and support those who are struggling, such as News +, the discounts must be greater than this.
The other disappointment for me is that according to Gurman, Apple will not include plans to purchase hardware or AppleCare + in Apple One. At least not for now, anyway. I can understand why a bundle package is not best suited for the iPhone Upgrade Program, which is a zero interest rate loan. But on the surface, it looks like a perfect fit for the company’s new Apple Card purchase plans without interest. This may not happen this year, but I would be very surprised if this does not become part of a package, or gives you a bigger discount on one in the coming years.
Apple One should be available this fall, probably announced at one of Apple’s upcoming virtual hardware messaging events. But this is not the only subscription package that comes from Apple. In fact, Apple has already released a new one. In a sign that the company understands that it must be creative to get more people interested in the services, they released this week a streaming video package that offers a far more convincing discount.
This new offering has no fancy name, but it does give you AppleTV +, CBS All-Access and Showtime for $ 9.99 per month. There is a full 50% discount on the cost of all three purchased separately each month. All three are also available in Apple’s TV app, making this package easy for anyone with an iPhone, iPad, Mac or Apple TV to use.
Right now, this new video offering looks more interesting to me than Apple One. Apple is collaborating outside of itself to make Apple TV + more compelling for wiring harnesses is a smart move, if a little unexpected. One of TV +’s biggest shortcomings is that there is just not enough content on the service yet. Linking to CBS ‘large catalog of shows and Showtime movies and original series is a great way to make it more attractive as Apple’s catalog slowly grows.
Now I can not help but wonder if other media companies will enter into similar package agreements with Apple, or if CBS got an exclusive for being the first to join Apple. But this streaming video deal is structured, I do not expect it to be the last.
What do you think of Apple’s subscription bundle plans? Are you interested? Will they potentially get you to add a subscription that you do not already have? Let me know what you think in the comments section below, or on Twitter @iPadInsightBlog.