Apple will allow cloud streaming services in the App Store, but the new policies are still not good enough for Microsoft.
Services such as Microsoft’s xCloud and Google Stadium may now exist on iOS or iPadOS, but they must send each streaming game to the App Store as an individual app “so that it has an App Store product page, appears in charts and searches, has user ratings and review, can be managed with ScreenTime and other parental control apps, displayed on the user’s device, etc., ”according to the new rules.
These services may also offer a “directory app” to help users sign up for the service and find games on the App Store.
Microsoft, which expressed opposition to the App Store rules last month, said users should not “be forced to download over 100 apps to play individual games from the cloud.” Here is the full statement from a Microsoft spokesman:
“This is still a bad experience for customers. Players will jump directly into a game from their curated catalog in an app, just as they do with movies or songs, and will not be forced to download over 100 apps to play individual games from the cloud. We are committed to putting players at the center of everything we do, and providing a great experience is the core of this mission. “
Under Apple’s new policy, every game streaming on xCloud will still be subject to Apple’s 30% cut in app purchases, a controversial fee that led Fortnite maker Epic Games to sue Apple last month.
Microsoft has criticized Apple for its tight control over the App Store. Microsoft President Brad Smith told Politico in June that the time has come “for a much more focused conversation about the nature of app stores, the rules being put in place, the prices and tolls being pulled out, and whether there really is a justification in the Antitrust Act for everything. created. ”
xCloud will launch on Android devices later this month, allowing Xbox Game Pass Ultimate subscribers to play more than 100 games on their phone or tablet.
Microsoft confirmed this week that it will sell two versions of its new Xbox console from November 10. The Xbox Series X, the “most powerful console ever made”, is priced at $ 499, while the Xbox Series S, the company’s “smallest console ever built,” will sell for $ 299.