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Apple is allegedly cutting production orders for its latest iPhones



Apple eventually turns up production orders for its latest iPhones, according to a report from The Wall Street Journal which says sources claiming that the demand for the new devices – especially the iPhone XR – has been weaker than expected.

But while the news may be a little at first glance, it may not be as bad as it sounds. This may be a result of Apple's changed iPhone strategy, which has recently focused on increasing the amount of money it provides from each device, rather than driving prices lower to google sales. Last year, the company increased a 29 percent increase in its smartphone division with a 0 percent change in iPhone sales over the year, so it's a strategy that seems to be paying off.

We saw similar assumptions of falling Apple's sales with iPhone X last year, which eventually turned out to be nothing but speculation. Despite less sales, Apple's first 201

8 performance report earlier this year showed that iPhone X had driven the company to an 11 percent increase in revenue. Apple CEO Tim Cook noted that "iPhone X exceeded our expectations and has been our best-selling iPhone every week since it was shipped in November."

There is a good chance that we will see a similar pattern with the iPhone XS and iPhone XR models this year, which are Apple's most demanding iPhones. Apple is no longer planning to sell unit sales for its units in quarterly revenue reports, so it's likely to be more difficult to tell if reports about reduced demand are true. But if Apple can keep its line last year by adding increased revenue, there will probably not be anything for investors how many iPhones it actually sold.


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