Apple quietly intercepted the podcast app Scout FM, which is trying to make podcasting sound like tuning in to radio stations, for an unknown amount earlier this year.
Scout FM worked by letting users select specific topics, and would then automatically customize a radio station-like podcasting listening experience for them. It was meant as a way to cut through garbage in hundreds of thousands of available podcasts.
ONE Bloomberg report Thursday noted that:
“Scout FM was popular with some Apple device users and could be integrated with CarPlay, the interface that appears on supported car screens when connected to an iPhone, and Apple̵
7;s Siri digital assistant. It was also optimized for devices based on Amazon.com Inc.’s Alexa.
A spokesman for Apple confirmed the acquisition, but declined to comment further. The company closed the app after the purchase. ”
Probably of particular interest to Apple is AI, which makes it possible to create these podcast mixes. Apple has focused on both podcasts and artificial intelligence in recent years. It is currently developing original podcasts that will be related to Apple TV + programs.
It’s important that Apple rivals like Spotify pour many, many millions of dollars into podcasts. For example, Spotify recently acquired exclusive rights to Joe Rogan Experience, one of the world’s most popular podcasts.