"Apple is considering launching a small dongle that connects to televisions, enabling more users to access their new streaming service," writes Matthew Field for The Telegraph. "The iPhone manufacturer already has a premium set-top streaming box – Apple TV – but rivals Google and Amazon have both found success with their downmarket streaming sticks."

"Apple is developing its own TV streaming service with original shows that it hopes to compete with those produced by Netflix or Amazon Prime Video," writes Field. "The service is set to be limited, but only available on Apple devices such as the iPhone, iPad or Apple TV box."

MacDailyNews Take: Not "Limited" Exclusive ].

"A new budget trunk will help expand its appeal, according to technology news website The Information ," Field writes. "Apple is said to prepare to launch its streaming service as early as March 201

9 … Apple has around 15p percent of the streaming media player market, which first launched its Apple TV box in 2006."

Read more throughout the article here.

MacDailyNews Take: A cheap Apple TV streaming stick with healthy margins makes sense for launching Apple's streaming content service, unless Apple's main intention is to run iPhone, iPad and Macer sales by offering exclusive Content free only to owners of Apple products. In that case, it may make sense to leave Apple TV as a starting point since $ 149 to get Apple's streaming content, which will be a low entry fee compared to Apple's other alternatives.

For us, $ 99 acts as the magical entry point for non-Apple product owners for an Apple TV device that can access Apple's streaming service when it starts.

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