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Apple is delaying the iOS 14 ad tracking policy that had Facebook fuming

Apple is delaying the new rules regarding tracking ads in apps in iOS 14, and postpones the requirement for disclosure that had Facebook fumbling. Announced at WWDC 2020, Apple’s new feature was intended to make it clear to users that software could use data to deliver personalized ads, and actually track users across multiple apps and websites. iOS users are given the option to allow or not allow such tracking.

ad tracking

Chris Davies for SlashGear:

At the time, Apple was hailed by privacy executives for taking the step, which could prevent iPhone and iPad users from inadvertently tracking their digital lives and extensive profiles built on them for more specific advertising purposes.

However, it was less popular among ad providers and networks. In August, Facebook announced the iOS 14 feature as a potential to undermine the partner advertising business. The change may leave the so-called Audience Network system “so inefficient on iOS 14 that it may not make sense to offer it on iOS 14,” Facebook said at the time.

It’s clear that someone at Apple has listened to the feedback. Now, while iOS 14 will still support the new alert and prompt to allow in-app tracking, developers will not be penalized if their apps do not show it. Instead, it will not take until sometime in early 2021 before Apple makes it necessary to support the alert.

MacDailyNews Note: Regarding ad tracking in iOS 14, Apple’s statement to developers:

At Apple, we believe that privacy is a fundamental human right. As announced at WWDC20, the App Store product pages will include new privacy information to help users understand an app’s privacy practices. Today we publish more details for developers about what will be covered in this new privacy section. By the end of next month, you will be able to send your information via App Store Connect to prepare for this feature to be launched to users by the end of the year.

In addition, on iOS 14, iPadOS 14, and tvOS 14, apps must require user permissions to track users across apps or websites owned by other companies, or to access the device’s advertising identifier. We are committed to ensuring that users can choose whether or not to let an app track them. To give developers time to make necessary changes, apps must be allowed to track users from the beginning of next year. More information, including an update to the App Store Review Policy, will follow this fall.

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