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Apple is finally ready to make a coordinated pressure in India



After many years of treading water, or worse, sinking, Apple is finally ready to make a collective push into India.

Customers in India can now shop Apple's full range of products, and get expert advice and support from Apple specialists.
Customers in India can now shop Apple’s full range of products, and get expert advice and support from Apple specialists.

Tough Chauhan for The Motley Fool:

Apple’s fortunes in India – the world’s second largest smartphone market – have reversed despite the negative impact of the new coronavirus pandemic on the country’s economic situation.

The iPhone maker recorded a 5% increase in shipments in India in the second quarter of 2020 as the overall market plunged – an impressive feat considering the premium price of Apple devices in the Indian context. Now the smartphone giant seems to be making further inroads in this market …

Apple has been selling its devices in India for more than a decade through retailers, but it was not until September this year that the company finally launched an online store in the country. This makes India the 38th country with an online Apple store that allows users to purchase the company’s products and other services directly.

This move could not have come at a better time. The California company’s decision to launch an entry-level device in the form of the new iPhone SE has worked well for it in price-sensitive markets such as India. In fact, strong sales of the iPhone SE are seen as the reason for Apple’s shipping growth in India last year.

MacDailyNews Take: Because the Indian government is working to stimulate smartphone production in India, new local production can help Apple reduce the price of iPhones in India by as much as 30% by eliminating import duties. This, along with the new online store and physical stores coming next year, finally brightens Apple’s future in India!


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