Following the media event “Time Flies” in September for new Apple Watch and iPad models, Apple today announced an October event called “Hi, Speed” which will primarily focus on new iPhones – the most popular products and the largest revenue generators from the world’s largest technology company. The event starts at 10 a.m. Pacific Time on October 13, and will once again use a virtual format with footage streamed from Apple’s headquarters in Cupertino, California to viewers online.
The stakes are atypically high for Apple this year, as the latest iPhones will be Apple’s first to embrace 5G technology, almost two years after rivals like Samsung showed off and started releasing the earliest 5G devices. During that time, 5G networks have successfully launched worldwide, usually with superior performance outside the so-so United States. Some 5G towers already deliver top-speed speeds in the transformative class in the 1
Since users now have smartphones for an average of three years, analysts believe that the first 5G iPhones can trigger a “super-bike” of upgrades from companies and end users who want to secure the future of their communication equipment. However, Apple is expected to start pricing the iPhone 12 family at $ 649 for the smallest “iPhone 12 mini”, which is significantly more than 5G Android phones with larger screens and higher storage capacity. Apple is also expected to exclude high-speed millimeter-wave 5G features from at least half of the new models, reserving that feature for Pro versions priced at $ 999 or more, while competing Android phones with mmWave are now available for $ 599.
While Apple’s event is likely to mention 5G as just part of the iPhone’s appeal – they will also include new A14 Bionic processors and lidar depth sensors for augmented reality and photo apps – the mobile upgrade alone was responsible for many years of development unrest. Apple originally planned to use Intel’s 5G modems, but after development challenges, Intel sold its smartphone modem business to Apple, which settled a lawsuit with Qualcomm and switched to 5G modems from the Snapdragon series. The event’s “Hello, Speed” tagline suggests that Apple will not back down from emphasizing the iPhone’s highest mobile potential, regardless of the state of US and global 5G networks on launch day.
During the worldwide developer conference in June, Apple confirmed that they will also transfer Macs away from Intel chips, but that will not be the focus of the October event; The first Apple Silicon-powered Macs are currently expected to have their own virtual event in November. Traditionally, Apple announced new iPhone and Apple Watch models in September, followed by new iPads and Macs in October, but COVID-19-related challenges delayed the annual major iPhone launch event by several weeks this year, creating an opportunity for three smaller shop windows.
Based on Apple’s release date following previous media events, pre-orders for at least some of the new iPhones are likely to launch on October 16, with early deliveries a week later, on October 23, although reported production and supply restrictions could lead to delayed or delayed launches. for iPhone 12 Pro models in some territories. Apple may also use the October event to display “Apple Tag” or “AirTag” tracking equipment based on high-precision ultra-broadband detection technology, audio accessories such as over-the-ear headphones and / or new wireless charging hardware.