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Apple Is Planning News Ad Privacy-Respecting Features for Safari



 safari on iphone

Privacy has been a huge concern lately, with Facebook's reputation being destroyed, Google in the fire for collecting data and Apple focusing on pro-privacy ads. All the world because of their own privacy. And rightly so.

Apple has allowed some form of adblocking in the past, however, thats unpreferable to a lot of users as many of the websites they visit depend solely on revenue. Individual YouTuber come to mind due to the outcry of creators that have lost their daily hood because of YouTube's Adpocalypse.

Browsers like Brave have outdated themselves at supporting privacy-respecting ads and even at paying users a portion of the profit. The company's WebKit engineer behind Safari's Intelligent Tracking Prevention, John Wilander, has stepped forward and informally called something called "The Privacy Preservation Ad Click Attribution".

In short, this is not truly an adblocker. Most ads displayed on the web put a cookie in your browser that knows how to surf the web, where you are and what you do. This is all about maximizing the potential of being interested in.

Ever Googled "cheap gaming mouse" and ended up seeing for Amazon Basics Mouse for months with no end in sight? This is because the network has identified you as a potential customer. While we are here to criticize the preciseness of the technology, the privacy concerns arise. This single ad could be following you everywhere on the internet and know exactly what websites you visit, ultimately "fingerprinting" you which is a term used to… I won't explain the obvious.

Apple's idea is to prevent this from happening they actually need:

The combination of third-party web tracking and ad campaign measurement has led many to conflate web privacy with a web free of advertisements. We think that's a misunderstanding. Online ads and measurement of their effectiveness do not require Site A, where you clicked on, to learn that you purchased something on Site B. The only data needed for measurement is that someone who clicked on ad on Site

Today we are presenting a new technology to allow attribution or ad clicks on the web while preserving user privacy.

Safari has an absolute dominance on the web thanks to its enormous iOS user base . This change could spread further down to other browsers in the near future meaning web for everyone, not just Safari users.

[via 9to5mac]

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