A banner ad recently posted on Apple's website suggests that the company may soon change Apple Music's free trial from a Generous three months down to one for new users.
The ad, which anchors the Accessories page in Apple's online store, contains text that refers to a new trial on Apple Music in a month.
"Millions of songs. One month on us," the ad sounds.
Clicking on the graphic brings users to an iTunes website that repeats one month, including a dedicated start button that reads "Get 1 Month Free." Links in iTunes also refer to it a month's offerings, although some ads on social media platforms and other Internet-strewn ads either directly refer to Apple Music's many-month trial or point to an iTunes site that provides real three-month event offers.
Although not confirmed, political changes can be rolled out by region, as some users are no longer able to register for a trial period of three months. However, others still have access to the original offer through both the iTunes and Music app on iOS.
MacRumors reported on the banner ad earlier today.
The updated terms mark the first change in Apple's streaming music subscription structure since the service was launched in 2015. Designed to attract new users, the three-month trial without commitment was among the most generous of the world's major streaming services. In contrast, Spotify presents new users a 30-day free trial to the premium level, while Pandora offers similar incentives for its payment product.
Over the past two years, however, Apple Music has quickly cemented its status as a leading power supplier. According to Apple's latest issue released in June, Apple Music boasts 60 million paying subscribers. Some distance from Spotifi's 100 million subscriber numbers, Apple Music is growing faster than its competing market leader and in control of key countries like the US