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Apple is starting to ship devices from stores to increase delivery

Apple began to take advantage of a trend among retailers and began hiring the network of stores as distribution centers to ship products to customers.

Mark Gurman for Bloomberg News:

9. Circuit Rules Apple owes retailers time spent on bag checks.  Photo: Apple Store Palo Alto
Apple Palo Alto

The Cupertino, California-based technology giant, has typically shipped devices such as iPhones, Macs, iPads and accessories from department stores in a customer’s region or directly from China. In stock, items in stock can now be shipped directly to consumers from a network of nearly 300 stores across the United States and Canada, according to people familiar with the matter.

The products will be shipped through United Parcel Service Inc. in Canada and FedEx Corp. in the US via shipping and can be delivered the day after a customer’s order, Apple told its employees. The program will apply to customers who live within 100 miles of a store, the people said.

Customers will not be able to choose to have the order sent from a store, nor will they be aware of when it happens. The decision on where to ship an item is decided by Apple’s operations team, the people said.

The shift in delivery operations ensures that stores that remain closed or restricted due to COVID-19 restrictions can continue to operate in a way that helps Apple sell devices.

MacDailyNews Take: Hopefully this will mean that we get our new iPhones as soon as possible this year!

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