The latest iOS update has launched, with several new features and enhancements to mobile devices. With the update to iOS 12.3, it's important to look at what's new, what's changing, and what app developers can use for their apps and App Store optimization.
12.3 provides a number of updates starting with their TV app. This adds
new sections for movies, kids TV, sports and so on, as well as a new bottom
bar. Apple also includes a recommendation engine to suggest new content, such as
and subscription-based channels for networks such as CBS All Access, HBO and
The TV app will also give users access to
subscription-based Apple TV +. It won't be a clear app, so iOS devices
comes with the app already installed; All they have to do is subscribe.
Apple also updated AirPlay 2 to support content sharing
from iPhones to AirPlay 2-enabled smart TVs. Other Apple-owned apps have
received minor updates, including:
- News + lets users follow magazines from
catalog update view
- Apple Music now updates the category "For you" with
The update also resolves various issues, such as falling Wi-Fi
calls or CarPlay lacks song information. Overall, there are over 20 updates to help
maintain device security.
Which app developers need to know
As with any update to versions of iOS, developers should
Keep an eye on their keywords when the release rolls out. During these updates, it is usually
Disturbances in rankings that may last several weeks before stabilization. If the change continues, it may be one
The algorithm changes to take into account.
Continued monitoring during this time and iteration as needed is important
for app discovery.
While the iOS 1
Apple's own built-in apps, the total update to the operating system should
help maintain a consistent speed and performance for all apps. That being said,
there is always the possibility of errors, and there is someone
reports by users who encounter problems after updating.
Developers should have their applications ready for iOS 12.3, which
Beta has been available since March. Their apps should be tested to ensure
optimal performance on the new operating system so users can update and keep
uses their apps continuously.
More importantly, the updates to Apple's TV app present new ones
competition for other streaming apps. The channel section of the TV app can
let users access their subscriptions to networks that can have their own
app that can affect downloads; Users may not feel the need to download
The Starz app if they access the Starz subscription via the built-in
TV app, for example. In these cases, the network still receives money
Regardless of which app viewers use to watch their shows, but others
Streaming apps may have problems with the new competition.
The key to competing is App Store Optimization. Not all TVs
and streaming apps offer the same features, even if they subscribe to the same
network. ASO helps apps stand out by highlighting these differences for users
and helps the app appear in the search results.
For example, a network available on the TV app may have
back scenes recording or special functions that can only be accessed through
network app. With ASO, it can index for keywords related to showing it
gives and highlights the special features of their creative set. This will help
It attracts users even though they can already see the shows through the TV app.
Networks that are not included in the TV app can stand out
show their shows available. Included in the description
and advertising can help the app stand out and appeal to fans as they deliver
Appreciate that Apple's own app can't.
Monitors rankings during updates and adjustment
It will therefore be important to maintain the discovery during this time, like
with some update. Now that iOS 12.3 is available, developers can start
anticipate and prepare for 12.4 or iOS
13 . Just like apps and developers should keep up with the latest search
trends and popular features for their App Store optimization, so they should
Follow the latest operating system updates to secure their apps
is updated and runs smoothly.
Want more information about App Store optimization?
Contact Gummicube and
We help you get your strategy started.