On Monday, Apple Canada announced that its specialized data collection carts will begin investigating the country starting this summer.
Beginning in May, Apple Maps will run across Canada throughout the summer. We will record directions, signage and landmarks – all to make the most accurate and useful map experience possible. The information collected will be processed by our teams in Cupertino, California.
Apple plans to publish this data in a future Maps update.
If similar measures in the United States and elsewhere are an indication, this first-party data will be used to improve details such as landmarks, signage, vegetation, directions, and more.
The vehicles will map the following regions from May to November 2019
- British Columbia
- New Brunswick
- Newfoundland and Labrador
- Nova Scotia
- Prince Edward Island
For more information, visit the Apple Maps Image Collection website.
The press release contains this section.
We always have your privacy in mind, so we work closely with local regulators to ensure that we follow all laws and regulations. All of our vehicles are labeled Apple Maps, so you always know it's us.
Privacy is a basic Apple principle, so we're proud to build it into everything we do.
"Privacy is a fundamental Apple principle, so we are proud to build it into everything we do," is another way of saying that Apple protects the user's privacy as no other technology company. Earlier this morning, a British newspaper broke a deep dive into the sheer magnitude of Apple's privacy protection effort starting at the silicon level.
"I can tell you that privacy concerns are at the beginning of the process, not in the end, says the report in Apple's presenter Crai Federighi." When we talk about building the product, it is among the first questions to come out: How are we Clear this customer data? "