An analyst says that Apple can attract more buyers with a smaller 5.4-inch iPhone 12, and the company seems to give these customers what they want.
Eric J. Savitz for Barron’s:
Deutsche Bank analyst Jeriel Ong writes in a research note on Friday that one of the characteristics of the generally expected launch of the first 5G iPhones will be a wider range of screen sizes than in any previous generation. The iPhone 12 series is expected to include 5.4-inch iPhone 12, 6.1-inch iPhone 12 Max, 6.1-inch iPhone 12 Pro and 6.7-inch iPhone Pro Max.
“While it’s early to be really safe, we think consumers out there want the latest iPhone technology in a minor form factor.” Ong’s conclusion: “Offering a third form factor for a groundbreaking iPhone could encourage those who prefer a smaller iPhone to upgrade / join the iOS ecosystem, an aspect of this next iPhone cycle that is still underappreciated by investors.”
MacDailyNews Take: It will certainly be interesting to see what the answer is on a 5.4-inch iPhone 12 against the other, larger models. We bet many customers will sell themselves to 6.1 iPhone 12 Max, especially if COVID-19 restrictions allow, they can compare iPhones in different sizes in person at Apple and carrier stores.