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Apple may attract more buyers with the smaller 5.4-inch iPhone 12



An analyst says that Apple can attract more buyers with a smaller 5.4-inch iPhone 12, and the company seems to give these customers what they want.

iPhone 12 reproduces (image via svetapple.sk)
iPhone 12 reproduces (image via svetapple.sk)

Eric J. Savitz for Barron’s:

Deutsche Bank analyst Jeriel Ong writes in a research note on Friday that one of the characteristics of the generally expected launch of the first 5G iPhones will be a wider range of screen sizes than in any previous generation. The iPhone 12 series is expected to include 5.4-inch iPhone 12, 6.1-inch iPhone 12 Max, 6.1-inch iPhone 12 Pro and 6.7-inch iPhone Pro Max.

“While it’s early to be really safe, we think consumers out there want the latest iPhone technology in a minor form factor.” Ong’s conclusion: “Offering a third form factor for a groundbreaking iPhone could encourage those who prefer a smaller iPhone to upgrade / join the iOS ecosystem, an aspect of this next iPhone cycle that is still underappreciated by investors.”

MacDailyNews Take: It will certainly be interesting to see what the answer is on a 5.4-inch iPhone 12 against the other, larger models. We bet many customers will sell themselves to 6.1 iPhone 12 Max, especially if COVID-19 restrictions allow, they can compare iPhones in different sizes in person at Apple and carrier stores.


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