In what is quickly becoming Apple's preferred method of advertising to existing customers, the company released on Friday an iOS push notification offering the Apple Music subscribers the opportunity to giving away a free month for the service.
The push notification, distributed to current Apple Music subscribers, redirects to an Apple host website that allows users to provide a month of service to a friend.
"Apple Music is better with friends. So give one of your a free month," sounds a tagline on the site.
Users are encouraged to leverage the campaign by pressing a large "Give by Text" button, which sends a custom reference to a contact via Messaging. By resetting the offer, a recipient sets up an individual Apple Music membership that is automatically renewed after one month.
Apple notes only non-subscribers are eligible for the gift subscription and adds that one-month membership can add Apple Music's standard three-month trial for new users. The subsequent four-month period is identical to an extended trial offering presented by Shazam users during Grammy awards earlier in February.
Although not verified, the fine print suggests former Apple Music subscribers may also benefit from the free month offer.
Reports from Apple Music Promotion hit Twitter earlier today.
Apple has increasingly exploited its push notification service to exploit hardware and software advancement, a strategy that apparently violates its own set of developer rules. In particular, the developers in section 4.5.3 of the App Store Policy prohibit using Apple Services to "spam, phish, or send unwanted messages to customers."
The first of Apple's push notification ads arrived on December 7th. When the Apple Store app sent out a message, iPhone owners encouraged to upgrade to the latest iPhone XS and XR. Later that month, Apple Music notices promoted new "Carpool Karaoke" episodes and an Alexa skill that introduced the music streaming service to Amazon Echo devices.