Keenøy Google Home smart speaker owners have discovered that Apple Music could soon be offered as a supported streaming music service in Google's intelligent speakers.
As part of the overall Google smart speaker experience, the company offers a dedicated mobile app that allows users to set up their speakers and perform specific tasks, such as control of connections and external account services.
Perhaps, independently, Google's own iOS app offered to owners of the Google Speaker System has exposed future support for Apple's Music streaming service. Relatively recently, Amazon launched a partnership with Apple to provide Apple Music support in its Alexa app, and it now looks as if Google is following.
Some users of the Google iOS app have noticed that Apple Music appears as a service that can be integrated into the Google Home experience. If enabled, this essentially means that speaker drives can stream their Apple Music playlists and other items directly from the speaker itself without having to stream on a smartphone and use Google Home as a Bluetooth speaker. The item and service are listed in the app at the moment, but it does seem that the option is not actually functional at the moment, meaning users cannot authenticate with their Apple Music credentials and actually set up integration.  Currently, Apple Music is listed under the heading "More Music Services" along with Uta Pass and the free AWA service. Other services available in the app include YouTube Music, Google Play Music, and of course Spotify, which is largely the most popular choice, just like all smart speaker manufacturers include the Spotify API integration.
With the demand for iPhone and other hardware declining due to consumers extending the time period before an upgrade, Apple is increasingly looking at other areas of its business to increase revenue.
Music has always been an important part of Apple's DNA, and it now appears that more focus is on opening up the ecosystem to allow other non-Apple hardware vendors to consume them. Not everyone wants or can afford to invest in Apple TV, iPhone, Mac or HomePod hardware, so it makes perfect sense that Apple opens the Apple Music doors to other roads.
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