Apple Music has announced that the analytics platform for musicians, called Apple Music for Artists, is out of beta and accessible to everyone. These types of back-end dashboards are invaluable for artists to gain insight into how their music is performing on a platform around the world.
Apple Music for Artists has been in beta since mid-2018, and much of what was around then is still around now. It has just been fine-tuned and refined as musicians have provided their input. Basic dashboard stats like your total games, iTunes purchases and radio buzz – on Apple Music editorial and algorithmic drives ̵
There is a ton of insight you can check down to city level in over 100 countries, and all this data and activity on streams and sales can be seen either in lists or on a visual heat map. I've always loved that Apple Music for Artists displays this information in both ways; If an indie artist wanted to plan a trip, looking at a heat map would be an easy way to start charting a route or figuring out how to adjust a setlist from city to city.
While basic elements have remained around, there are also many additions. Apple Music for Artists is now available on both a web panel and a new standalone iOS app for iPhone. It's a massive expansion that lets artists see their stats anywhere while you're on the go. There are also new metrics, such as views and performances of music videos, daily listeners (which can be displayed by country, city or song), and more detailed information about playlists your songs have been added and their location on the playlists.  Another new thing that is of special interest is the integration of Shazam. Artists can now view their Shazam data, including the largest Shazamed cities and countries. This can be very useful for figuring out which tracks are worth pushing. A track may not have lots of acting, but it may have a spike in shazams, pointing out that there is bubbly and active interest.
Apple Music for Artists is now available to all artists on Apple Music. Artists can register and claim their account on Apple's dedicated page.