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Apple opens its first store in Thailand on Saturday





Apple opens first store in Thailand Saturday
Bangkok – Apple Iconsiam opens Saturday in Bangkok on the coast of Chao Phraya, inviting both locals and visitors to experience the best of Apple in Thailand for the first time. The store will include Apple's complete product range, including iPhone X S iPhone X R and Apple Watch Series 4, and will invite visitors to pursue their creative passions with free Today on Apple Sessions.
"Bangkok is a cultural and economic destination for the whole region and home to millions of passionate Apple customers," said Angela Ahrendts, Apple's Senior Vice President of Retail. "We are excited to introduce our Thai customers to Today at Apple, our full product line, our phenomenal staff, and the service and support that is loved by customers worldwide."
Elevated over the "River of Kings" Apple Iconsiam is located in the heart of Bangkok along with stored sites and cultural landmarks. Precisely connecting the new ICONSIAM center to mixed use to an outdoor roof terrace, the shop's clean, trapezoidal design lines and glass surfaces emphasize the natural beauty of the surroundings, while creating an open and airy atmosphere that spreads boundaries between the interior and the exterior.

Apple Iconsiam has two expansive glass facades that create transparency through the shop to the river, the city and beyond. As customers enter a sweeping basement entrance, the journey continues to the lush rooftop terrace, where they can admire local art, attend a day on Apple's photo or sketch walk, or just enjoy the iconic view of Bangkok.

Within the store, a spacious forum offers all Apple's free today in Apple Sessions, which inspire visitors to connect to each other, discover a new passion or take their skills to the next level. These practical sessions, led by Creative Pros, provide tools for everyone to explore their creative curiosity and learn to make the most of Apple's products and services.

Along the store's roads, visitors can try out the latest Apple products that are elegantly exhibited for maximum convenience and accessibility. A three-story Genius Grove reflects the flora on the outdoor terrace and gives the setting for Apple's geniuses to offer personalized technical support and advice.

More than 1

00 employees are ready to welcome customers on Saturday at. 10:00. To register today on Apple sessions, visit apple.com/today .

Apple revolutionized personal technology with the introduction of Macintosh in 1984. Today, Apple is leading the world with innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple's four software platforms – iOS, macOS, watchOS and tvOS – provide seamless experiences across all Apple devices and provide people with breakthrough services, including the App Store, Apple Music, Apple Pay, and iCloud. Apple's more than 100,000 employees are dedicated to making the best products on earth and leaving the world better than we found it.

Press contacts
Nick Leahy, Apple, nleahy@apple.com, (408) 862-5012
Abby Reisinger, Apple, isisinger@apple.com, (669) 227-3527
Apple Media Help, media.help @ apple.com, (408) 974-2042
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