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Apple opens subscription discounts for subscribers to existing users



Apps will be able to use three discount models to allow customers access to a subscription free of charge for a specific duration, pay a promotional price every billing period, or pay a one-time campaign price – Apple already uses such incentives with its own Apple Music subscribers. Developers will also be able to offer up to 1

0 active offers per subscription to tests that work best. This flexibility will be available with the latest beta versions of iOS 12.2, macOS 10.14.4 and tvOS 12.2, using the StoreKit API. Although it is only in beta right now, it seems likely that these changes will go live to everyone when these software updates are fully released.

Apple started offering its current app subscription model a few years ago. Apple takes 30 percent of the revenue from apps in its first year, but apps that keep customers subscribed for more than a year must only cough up 15 percent. So, keeping subscribers hooked on these extra incentives can prove to be a blessing to developers, even if they have to offer short-term discounts.


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