Apps will be able to use three discount models to allow customers access to a subscription free of charge for a specific duration, pay a promotional price every billing period, or pay a one-time campaign price – Apple already uses such incentives with its own Apple Music subscribers. Developers will also be able to offer up to 1
Apple started offering its current app subscription model a few years ago. Apple takes 30 percent of the revenue from apps in its first year, but apps that keep customers subscribed for more than a year must only cough up 15 percent. So, keeping subscribers hooked on these extra incentives can prove to be a blessing to developers, even if they have to offer short-term discounts.