With consumer demand for podcasts increasingly, several podcasting platforms have moved to exclusive content. Spotify and Stitcher – Apple's competitors in the podcasting room – already have their own exclusive programming. Only last year, Spotify signed an exclusive podcast deal with Higher Ground, President Barack Obama and Michelle Obama's manufacturing company. The Streaming Platform Has a Full Order of Podcast Exclusives, Including Riggle's Picks with Comedians Rob Riggle and Sarah Tiana, Joe Budden Podcast Get Free: The History of Clash Jemele Hill are unbothered and Amy Schumer Presents . Stitchers slate of original programming contains the lead role Katie Couric and Marvel's Wolverine: The Long Night .
Since building the Podcasts platform on iTunes in 2005, Apple has made no moves to make money from it. The company does not run ads or require creators for hosting on the platform. But with exclusive programming that everyone can change. Users can be convinced to stick to Apple so they can listen to their favorite podcasts or they can pay extra for podcast subscription services in the style of Apple Music or Apple TV Plus.