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Apple promotes music creation on Mac in new ad



Apple today shared a new "Behind Music" ad in the UK that promotes music recording on Mac with portraits of artists.

"From the bedroom studio to the stadium tour, the British music scene is alive," the video description says. "Watch the new and the iconic, the grave and the glory, a glimpse behind the scenes and behind the music."



The ad is accompanied by a new page on Apple's website that says "Mac is the instrument of choice for musicians everywhere." The site highlights Apple's music software, including GarageBand, Logic Pro X and MainStage 3.

The ad is part of Apple's larger "Back Mac" campaign launched last year.

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