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Apple raises R&D spending to meet Tim Cook's teachings




  Apple's T2 Processor

Many people believe that Apple is not the same innovative company as it used to be. Still, the company continues to pour billions of dollars into R&D every quarter. In the quarter ending June, Apple spent $ 4.2 billion on research and development, which is the highest quarterly R&D spending.

Apple spent 7.9% of total R&D revenue, the highest ever since 2003. This figure is still significantly lower than Microsoft and Google, which spent 1

3.4% and 15.7% of R&D revenue in the same quarter.

The company is set to spend more than $ 16 billion on R&D in 2019. With iPhone sales slowing down, the company has been investing in many of the core technologies that will be used in future devices. This is a relatively costly process, which is why Apple's R&D bill has skyrocketed.

During the third quarter earnings call, Apple CFO Luca Maestri made it clear that the company would continue to increase its R&D spending.

"We want to improve the user experience and differentiate our products and services in the market. So we will continue to do that," Maestri said. "Of course, there are some types of investments that are very strategic to us and they will have long-term implications. "

One of the reasons for increased R&D spending is the Tim Cook doctrine. The concept of strategy is to own and control all of the core technologies behind the product. This is also why the company bought Intel's $ 1 billion modem business – the largest The acquisition is important for Apple in the long run, as it is working to develop an internal modem.

Apple does not provide an overview of R&D spending, but the money is shared and used by a number of divisions across the company. worked with Project Titan, the self-driving car technology, and also invested heavily in AR / VR for which the company is very optimistic. tt next year.

[Via CNBC]

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