You know what's home to millions of apps and should definitely not be the subject of any kind of competition action? Apple's App Store.
That's at least what the company claimed on Wednesday when it published a new page on its website about the App Store and its "principles and practices."
Although the page looks like an informative source of developers at first glance – with app review policies and statistics on how long it takes for apps to be approved – it also explicitly expresses most of Apple's arguments about why the App Store doesn't is a monopoly.
This is not necessarily a new territory for Apple, but the topic was recently relevant again when the Supreme Court argued that a group could continue with a seven-year-old complaint against the company for what it claims to be competitive practice. And although we don't want to know the ultimate result of the suit for some time, it can have massive implications for Apple.
It may help explain why the company went out of the way to point out that the App Store is actually a "fair marketplace."
"As any fair marketplace, developers decide what they will charge from a set of price levels," the company writes. "We only collect a commission from developers when a digital good or service is delivered through an app."
If it's too subtle a message, Apple goes even further, with a paragraph titled "A store that wants competition" in an extra large font.
"We believe that the competition makes everything better and results in the best apps For our customers, "it says. Then, in an obvious reference to Google's Play Store:" Therefore, while other stores have more users and more app downloads, the App Store earns more money for developers. " Apple then pulls out some visual images to really run their point home, noting some popular third-party apps competing with their own offers. The message is clear: the App Store has many apps competing with its own, so how can it possibly be competitive?
Obviously, Apple is a very important part of this section: Self If Apple offers competing third-party apps, it doesn't allow you to use these as the default services on your devices, so you, although you can choose to use Google Calendar or Spotify instead of Apple's calendar or music cover, are actually harder to Do it because iPhones and iPads are always pushing you to use Apple apps first.
In fact, on the same day Apple revealed its new site, Bloomberg published an interview with Apple's former head of App Store approvals, Phillip Shoemaker, who said it was actually "concern in Apple that companies like Google or Facebook could create a variety of apps that would replace core iPhone features, "in the early days of the App Store.
The new site comes less than a week before Apple's annual Worldwide Developer Conference (WWDC), showing its latest operating systems and developer tools. The App Store always takes the center of the event, so don't be surprised if Apple's arguments against potential antitrust action reappear during the event.