Cannes Lions has announced today that Apple will receive the creative marketer of the year in honor of its creativity in communications and marketing.
Simon Lions CEO Simon Cook praised Apple and said the company is highly deserved of the award. Furthermore, Cook said the company's communications and marketing aspects consistently show creative excellence.
Tor Myhren, Marketing Communications VP, mentioned that Apple is humble to receive the award, which will be given at the Cannes Festival on June 21, 2019.
In 2018, the Cupertino-based technology company Music Grand Prix Entertainment Lion won with its HomePod advertising video entitled "Welcome Home", directed by Spike Jonze and with FKA Twigs. Apple also received recognition for its "Today at Apple" store experience.