"Less than a month after the iPhone XR was released, Apple Inc. moves to offer subsidies to mobile network operators in Japan to throw up the sale of the least expensive new smartphone. People familiar with the case said:" Takashi Mochizuki reports for The Wall Street Journal. "
The de facto discount on the handset, combined with cut in production plans, is a sign of limited enthusiasm among consumers for the model, which has fewer features than Apple's other two new releases and costs than still popular old models like iPhone 8. "
"Major wireless operators in Japan are planning to cut iPhone XR prices as early as next week," said Mochizuki, reporting directly to the plan, without giving details of the extent of the cut. "XR is available in Apple stores in Japan from around $ 750, but the carrier's pricing is more opaque as phones are combined with data plans. It is not known about Cupertino, California, the company plans to offer similar programs in other regions." [1
Read more throughout the article here.
MacDailyNews Take: So thinking consumers, at least during the vacation launch season, seem to be that if you spend at least $ 750, you can also use bit more to get better (iPhone XS) or best (iPhone XS Max).
Maybe people finally realize that the color of your iPhone really does not matter, as it usually fits in one case in the first minute.
In addition to the split release this year of the smaller iPhone, after is coming to the flagship, not before as with the color of the iPhone. iPhone 8 / Plus and iPhone X, the previously adopted audience has already gone for XS / Max, leaving the XR consumer base slim, at least until after the holidays, as other types of iPhone buyers can pick up the XR slug.
If there is actually a problem with iPhone XR sales – and The jury is still out on the one – it could be a good thing for Apple, as it may mean that when you spend over $ 750 on an iPhone, more than ever say to yourself, "Well, maybe I'll get it too best available, "and buy iPhone Xs Max over iPhone XR. This would positively affect Apple's iPhone ASP, of course. – MacDailyNews, November 9, 2018
Misleading Apple Supply Chain and iPhone XR Demand – November 15, 2018