Apple has resumed the production of iPhone X due to weaker than expected demand for its latest XS and XS Max models, according to a report from The Wall Street Journal . The move is allegedly due to an agreement with Samsung to buy a certain amount of OLED monitors. With this year's OLED-equipped models that fail to sell in the amounts needed to meet the terms of the agreement, the report suggests that Apple is turning to last year's model for a solution. Apple stopped selling iPhone X in stores when XS was first released.
iPhone X is thought to be cheaper to produce than XS or XS Max thanks to its age, which means that components and production equipment are cheaper, according to the report WSJ . Previously, inheritance models have been produced when there is enough demand for them in some markets.
The news comes from reports that Apple has cut production orders for all three of its new iPhone models due to lower than expected demand. The cheaper iPhone XR is thought to be particularly struggling as budget conscious customers choose instead of last year's iPhone 8, which is still available and is priced below the budget model of the year. It was a similar case with the company's previous budget effort, iPhone 5c, which saw its sales pick up the year after the original release as regular consumers caught on the existence.