In the 104th episode of iPhone Life Podcast, Sara, Donna and David cover what can be expected from video streaming and news subscription services. Apple is expected to launch on an upcoming March 25 event.
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Episode 104 Transcription:
Donna: Hi. Welcome to episode 104 in the iPhone Life podcast. I'm Donna Cleveland, editor of iPhone Life.
David: I'm David Averbach, CEO and publisher on iPhone Life.
Sarah: I'm Sarah Kingsbury, Senior Web Editor on iPhone Life.
Donna: Every episode we bring with you the best apps, top tips and great equipment in the IOS world. This week we'll talk about Apple's suspected March 25th event. Apple has not officially announced it, but all the major news networks have already announced it. It's interesting, this is going to be a service announcement.
Donna: Generally, Apple has in recent years had iPad announcements in the spring, which is usually what we can expect. But Apple does an interesting pivot for services, so we're talking about a subscription service for TV and a news subscription service that Apple is rumored to come out with. Stay tuned for that. First we will tell you about our sponsor for this episode.
David: I'm very excited to tell you about the sponsor because it's a new sponsor, haven't been able to tell you about it. It is also a product we love. It's a company called HYPER. And they have what they claim is the world's first USB-C adapter for the iPad, and it has actually won a Best of CS award from us. We love the product. It's really cool because the new iPads have a USB-C doc at the bottom of course. And then you plug in this and it has a whole host of different connection options. It has USB-CA, so the original USB-C if you wanted to connect to something there. It has a micro SD so you can connect. You can take, if you are using a SLR camera, you can insert the micro SD chip there, HDMI. It has a headphone jack that I love.
David: So a great product. They traveled over a million dollars on Kickstarter for that, but it's now available. We'll connect it to iPhoneLife.com/podcast.
Donna: Yes, we are very happy about this because it allows you to transfer photos and videos to the iPad Pro, and also to connect to external displays, such things. That I feel you should get the iPhone Pro and spend so much on it, you will have all these options.
David: Yes, part of the promise of USB-C dock was that you could do this. You can actually connect an iPad to other devices as if you wanted a computer. And we are in the early days of it, and then it is very nice to see a new product come out that actually helps you do that. Especially for things that are not USB-C, because we all know that there are many devices out there that are not USB-C yet.
Donna: And we went over the consumer's electronic show and didn't look so little on such products with the iPad.
Donna: I mean no products just like that, but generally not so much for iPad Pro at all.
David: It really is a unique product. They were very early to market it. HYPER has been around for years, and they have done a very good job with it.
Donna: Next I will tell you about our daily tips newsletter. If you go to iPhonelife.com/dailytips, you get a one-minute tip in your inbox every day and learn something cool you can do with your device. We have so many happy subscribers to this newsletter, and I'm telling you about one of our favorite tips this week.
Donna: So how do you make lock screen alerts private. This is a real kind of universal tip that I think everyone should benefit from. Especially when you have text messages that appear on the screen, you may not want others to look at your phone to read them. Or something, a private bank notification, things like that. So if you go into settings alerts, you can set each alert for each other app to appear only when the phone is unlocked.
Donna: You can also customize it so you never see the contents of your messages without touching it and going to the current app, which is really what I've done for messages. Because I generally want to see a message from a particular person, and I'm happy to go to the Message app to actually read it, instead of others reading these messages.
David: I love this tip. I think it's something that everyone should put in some impression on. I am, and I'm curious to see where you stand on this Sarah. I am a big fan of the Face ID feature as it will unlock the message when I look at my phone. So I'm wearing it.
David: And sometimes I'm locked up to realize it's a message that I don't want people around me. I also have mixed feelings because Face IDs are pretty good and it unlocks the message very quickly. to see and it is too late.
Donna: Yes, I just pulled the Settings app to tell you exactly where it is. So, settings, alerts, you'll see a full list of all your apps there. At the top, you can set default settings for all your apps, or you can go into that specific one and you will see below options, that is, displaying previews. So if you tap it, if you say when it's unlocked, it will show you when you open it with your finger, depending on your device, if you have Touch ID. Face ID, obviously with your face.
Donna: But as David said, I found that I would look at my phone and the message previews pop up, and still someone nearby can read them while holding the phone. And so I prefer not to have what happens, so I never chose instead of when it unlocked.
David: Um-hmm. And one of my ongoing complaints with Apple that we talked about in the IOS 13 wishlist is that you can't have multiple logins for your phone. And so I complain about my partners, the son has learned to read. And he likes to use my phone, especially on road trips to play games, and those text messages pop up and my phones are unlocked. And it gives me real anxiety.
David: Sarah, where are you doing this?
Sarah: I've set them to show when they unlock, but I'm with you, I'm not quite comfortable with it. My kids are too old to use my phone, they use their own phones, but yes, there are times when you just look like a look at your phone, and suddenly, let me just show you what someone just talked to you .  David: Yes. Yes.
Sarah: And the person sitting next to you.
David: What about Apple Watch because I have a similar anxiety with my Apple Watch.
Sarah: I used to have it as previews on my phone were locked unless I had my phone unlocked. And my watch previews, I just could see. Because I like to see the previews because you can usually read the message without opening it. And if you have read receipts for that sender or read receipts, we decided that receipts had been read.
David: I'm sticking with reader receipts.
Sarah: It's read, it's the past of David.
David: It doesn't care me.
Sarah: Anyway, if you have these receipts, then they can tell, they can't tell you read it if you just look at the preview
Sarah: But the problem is now, photos come through on text messages.
David: Oh, they do on your watch?
Sarah: And then I'm like sitting there in meetings, and I don't, I'm not getting crazy pictures, but it's like I don't necessarily want all my employees to see personal photos sent to me.
Sarah: So I turned them off on my watch too.
Donna: I didn't even think about it at my watch, things are jumping up. And if you move your wrist in a certain way, it will actually open the message app, as it happened to me this morning. I was like to, why am I in messages.
Donna: It didn't happen to me that people were snooping at my watch.
David: Well I feel that the clock is not so perfect.
David: It is a difficult area between convenience and privacy on this.
Sarah: Yes, it's a difficult area between convenience and privacy.
David: Can we make this our question this week?
David: What do you have in your way to notice? Are they always shown? Are they shown only when the phone is unlocked? Or do they never appear? And the same with Apple Watch. Send us an email podcast on iPhonelife.com.
Donna: Okay, cool. So if you liked learning a tip like this, go to iPhonelife.com/dailytips and just about a minute a day, improve how you use your phone.
Donna: I want to tell you about our iPhone life insider program and not only is this a great way to get the most out of your device, it's our premium monthly membership. And you get depth guides, you get a digital subscription to our magazine and our full archive. It has been many years now, so there are over 30 issues you can access. You get personal help with your technical issues when submitting your questions. You also get the inside version of this podcast so you get exclusive content and an ad-free experience. But it's also a great way to support us. We are an independent publishing company. We are not affiliated with Apple, some do not realize it always.
Donna: Getting an insider is a great way to become part of the iPhone Life community and support what we do. So if you like the podcast, if you enjoy our free daily tips newsletter and you want to support us, this is the best way to do it. So we also have a special discount for our podcast listeners, that's $ 5 of the regular subscription price. So go to iPhonelife.com/podcastdiscount to get it, it's our special thanks for being a podcast listener and you can become an insider at a discounted price.
David: And we have a new thing to start doing On our episodes we start to thank the people, we can't thank them all, but we should choose a few people to thank every episode that went and the podcast subscription .
David: First of all, James [Fairy 00:09:39].
Donna: Thanks James.
David: Many thanks.
David: Gail, and I'll slaughter your last name. Sorry. [Zulukay 00:09:44]. Would we say [Zulukay 00:09:45] on that?
Donna: Sure. She can tell us.
David: Thank you Gail.
Sarah: Excuse how we pronounced your last name.
David: Paul [Endsin 00:09:52]. Thank you so much to everyone who went to subscribe. We appreciate it. As Donna said, iPhone Life insider is the main way we make money from this company. It's the most important way that lets us create all that content for you. So thank you for listening, thank you so much to those who went and subscribed. And if you feel inspired, please subscribe to iPhonelife.com/podcastdiscount and you will get a very nice discount.
Donna: Alright awesome. So we go straight together, now we're going to get Sara to tell us how she helped one of our insider members this week with one of their questions.
Sarah: I don't know how useful it was, but maybe hopefully, it was informative. And, incidentally, it is very much related to the tip of the day you shared.
Sarah: So an insider wrote me and says there is a way to password protect some apps? DVS. I don't want anyone to access my messages. So I can get it for a password or face ID.
Sarah: So the bad news is no, you can't password protect your message. You may be able to use a third-party application that allows you, but then you need to make the others use that app. Apple, I think many people will really have the opportunity to choose to enable Face ID or some kind of password on their native Apple apps.
Donna: Yes, it would be really cool.
Sarah: Apple's really failing at it. You can lock specific notes, but not if it has a video in it. You cannot lock the hidden photo album in the Photos app.
David: Pictures must be locked.
David: Let's call it what it is.
Sarah: And people are concerned about the privacy of their messages. I hear a lot about it. And as you pointed out, other people look on the phone, whether it's a child. Or, for example, sometimes people like job presentations and use their phones to resemble screen crawling or whatever.
Sarah: And I actually had a situation with my previous husband since last year where he gave a work presentation. And I didn't say anything crazy, I was just like hey cute. Love you. And of course, the whole office saw this message. And he was like I'm in the middle of something at work. You know it was a time difference, I didn't mean to write him at work.
Donna: It's funny.
David: And, and ... Continue.
Sarah: So I have a solution.
Sarah: In addition to what Donna told you, you know you turn off, lock previews on the lock screen, or do so so they only appear if locked. But you can also turn off banners and previews completely. So if someone looks at the phone, you can keep the marks on the app icon, but previews won't show up on the screen.
Sarah: So if anyone else looks at the phone, they would actually have to go open the app and just look for them on purpose. As some people will do, however, the odds are greatly reduced by the fact that someone accidentally sees something you don't want them to see.
Sarah: Another thing is that you should just make sure your phone is secure. In fact, when people have their identity stolen, or personal information stolen, it is often people they know who does. Which means someone you know who has access to your phone. So it's very important to have a very strong password and use it. I think it's amazing how many people have the password turned off because it's inconvenient for them.
Sarah: It is more inconvenient to have your private information taken. And you should automatically lock on, as I'm hypocritical, I don't automatically lock on.
David: Hi, auto lock is important.
Sarah: But yes, you should put it in 30 seconds be sure where it will automatically lock. Go and sleep and lock after inactivity. But you should probably have it turned on. And it will also make it harder for people to access your private information.
Sarah: But also, Apple really needs to make this an alternative.
Donna: I think so too.
Sarah: And it wasn't as an ideal answer. There are third-party applications that will lock apps but you need to jailbreak your phone. It's a terrible idea, and it actually compromises your safety path more than anything else.
Donna: I'm wondering is their Messages app that does it though? Because as bank applications do, you can use Face ID or I have a journaling app that is protected by Face ID. I wonder if ...
David: I'm pretty sure it is. There are definitely messaging programs that are much safer.
Donna: Yes. So my guess is that you can do it with some apps without jailbreaking, but it's not.
Sarah: No, what I mean is like an app that will lock other apps for you.
David: Oh, yes. No, you can't.
Donna: Oh. Okay.
David: Yeah, I want to say it's a step further than I'm willing to go.
Donna: I know.
David: Because that's what I need to know when I get a text message. If you turn it off, just to warn you, you don't know when you get a text message, and you need to manually enter your text messages to see. And many text messages are timely as it would really stress me out.
Sarah: So what you can do when you give your phone to your child is that you can handle the alerts so that they are delivered quietly and then turn
David: That's fair.
Sarah: You can turn off previews and banners and turn them on again. But what you do is that you can either access alerts and these settings, you can either access it by going to the app settings yourself and then tapping alerts, or you can go to alerts in settings and find the app. And you can manage those to be delivered quietly, which means they go directly to the message center and not appear on the screen.
Sarah: And then when you're ready to turn them back on, just open the message center, where if your phones are locked, swipe up from the bottom of the screen. For an iPhone X, I'm not sure phones that have home buttons for what you want to do. Or you can swipe from the top left of the iPhone without a home button. I really need to brush on what happens to iPhones with home buttons because I forgot. And then you swipe again at the alert you want delivered prominently, and choose that option.
David: I want to say while we're on the subject of embarrassing things that happen when you don't have your privacy settings set up properly. iMessages now over the table, so something that happens to me a lot, I am not another than my partner's son, I do not tend to have many people just staring at my phone for hours at the end. But I have people sitting with me while I work, a lot. Or I'll use my computer to project on a big screen while showing things. And my text messages come up. So you can do the same. There are two things you can do. First of all you can turn off the preview, which I recommend doing even though I'm embarrassed to say I don't think I did. The second thing-
Donna: No you don't.
David: I ruined it. No, no, I'm not reading all your messages.
Donna: I don't want it to be embarrassing, but I've seen messages appearing.
David: I feel we all have an office environment there
Donna: I know.
Sarah: No surprises.
David: But the other thing is, and I do, I will put the computer in Do Not Disturb mode if I know it.
Donna: Yes, you taught me that trick.
David: And many people don't know it.
Sarah: I don't know how to do it.
David: So if you have a Mac and are using iMessage, or something that has messages you don't want to get right in the right-hand corner, that's a bit of what they call them hamburger menu, the three lines. Clicking on it will pull over your alert center. And all the way to the top, and really I think you're going to roll up, by default, it won't show it to you, it's a switch that doesn't interfere.
Donna: Yes, it's super handy.  David: It's very convenient. Now it's a double-edged sword with this in terms of convenience, it turns itself off automatically after I think 24 hours. So I don't think you can just leave it permanently, at least not for that setting. But also don't forget it and don't see the alerts you trust to see as well.
David: So personalities, there's a lot to navigate.
Sarah: You can also turn on, not disrupt the messages app on Mac for individuals.
David: Yes. Okay, it's good to know too.
David: I love it. You're kind of, no you don't have your previews turned off.
David: Okay, let's move right together.
Donna: Okay to move together. So I wanted to read out a comment from a listener for our iOS 13 episode. We recently had an episode where we all had let us know which IOS 13 features you had hoped for. And it was based on, I believe in a daily tip message that Sara has posted in our daily tip-newsletter. So we had a couple of people writing in the extra iOS 13 features they want. So I wanted to tell you what they were.
Donna: We had Mike enter. He will be reminded not to leave the phone after using his Apple Watch. So now there's a feature on Apple Watch that lets you, from your control center, ping your iPhone if it's within Bluetooth range. So you can find your phone that way, I use it all the time. But he said it would be nice to take that extra step, and if you are far from your iPhone, you will get some kind of notice.
Sarah: When does it lose connection to your iPhone?  Donna: Yes, I think that's what it was. I can only read, but ...
David: It's a very good idea.
Donna: Yes, because he wants a reminder not to leave his phone.
Donna: So it doesn't remind you based on proximity if you've left your house or office without putting your iPhone in your pocket. It is common to leave the iPhone on the charger when not in use. My clock continues in the morning and stays on. I was an early Apple Watch adapter and was disappointed when there was no proximity reminder app built in. Especially since Apple Watch was tethering to iPhone to work optimally.
David: And I do it like doing this manually, as if I didn't find my phone, the first thing I do, even before I whisper my phone, in Apple Watch, and I see if it's connected. And if it isn't, I know my Apple Watch is not near me.
David: So being notified when that disconnection happens, it would be very nice. Because 90% of the time it is accidentally.
Sarah: Especially for people who don't have the mobile Apple Watch.
Donna: Right. And sometimes you don't realize that I think I've gone to work and if you've connected to wifi before, via iPhone on Apple Watch, so next time you're in the Wi-Fi network, even if you don't have the phone With you, you will still get iMessages and things like this because Apple Watch will connect you to famous Wi-Fi networks. And then it may take some time to realize that you do not have the phone.
David: Yes. It's a weird experience when you know you don't have the phone and you start to have messages popping up and you're like how it knows. And then you're like oh, wifi.
Sarah: I usually like to leave my phone in my car, as you know there is not much crime where we live, but I don't want to leave my phone in clear view in my car. As I sometimes forget to lock. Yes, I will appreciate it.
David: I agree.
Donna: So thank you Mike. I think it's time to get into our main theme. We will talk about this March 25 Event. We are all happy about it.
Donna: So first we talk about what we know so far about the event. What we hear is that a TV subscription service will be announced, but that it will not be available as early as this summer, as late as the fall. And that Apple will also announce a news subscription service, what they call Netflix for news. And it should be $ 10 a month, and it should be available soon.
Donna: So what are you happy about with this?
Sarah: I don't know how excited I am. I have many questions about the news subscription. Theoretically, I like being able to access, you know there is a limit to how many subscriptions I can have two different magazines and news sources, and I want to support them by subscribing so I do with some of them.
Sarah: So it's a little exciting to have one subscription that is just easier to manage. At the same time, I'm not very impressed with ... I'm a little worried about the way Apple has gone ... Rumor is that they ask for 50% of the revenue and then the other 50% will be shared between the different publishers, depending on where many views they get. The part that divides by views is good, but 50% is a lot.
Donna: That's a lot.
Sarah: Especially if you're considering many great publishers, people are posting right now. And I greatly appreciate high quality news and only high quality reporting in general, and I feel I am worried that if I subscribe to this, I might be helping to accelerate the decline to good news reporting.  Sarah: But at the same time, I don't know. Things are changing. It was a big deal when iTunes and digital music became a thing, but I know a lot of publishers feel the same way. There & # 39; s a lot of resistance reported from various large publishers who can come to an agreement with Apple.
Donna: Yeah. 50% seems really high.
Sarah: And in addition, they won & quot; share contact information, like email addresses, which a lot of publishers used to market themselves to continue that relationship and build it with their subscribers. 19659021] David: iPhonelife.com/dailytips.
David: Yeah, well I think I agree. As a publisher, a little bit apprehensive about that. And it depends on how you look at it. If it's like an additional revenue stream, then it's nice because it's like you are getting people who haven't visited your site to potentially read an article, and Apple & # 39;
David: And there are lots of out there, like Flipboard for example, I think they do now, but they went years without paying publishers anything. And so if you think of it in that mold, then I think that 's nice. The problem is that Apple is so big and powerful, that if you think about it as potentially cannibalizing traffic that may already be going to your site, well then it gets child or because you get 100% of the ad revenue that goes to your site
David: I think the biggest thing for me though as a consumer is I think what this means ... What I would love to see is black of a hybrid model, child or like a cable model for news services. Because I subscribe to a few news services, and I always like unsubscribing for one so I can pay for the other and vice versa. And I would love to pay one price and I get the news services that I want, and maybe I get a little discount. That would be great, but I think that what is going to happen here is publishers may be willing to take the free content and give them to Apple, but nobody is taking content that was going to be behind a pay wall and give Donna: So actually don't know that I agree, you're saying that you don't think they're going to be paid. content away? Because I know Apple acquired a text back which already has magazines subscriptions in there. So presumably that would be offered through this service. [David] Yeah, that's true.
Donna: And then I was reading was that they would be working with newspapers too.
David : Okay
Donna: But that seems more like the air and maybe less likely. Because of the Wall Street Journal for instance, it's really expensive. I can & # 39; t remember the yearly rate for that but it's like hundreds of dollars. So it seems unlikely we are going to get the Wall Street Journal included in a $ 10 a month subscription. Probably not the New York Times either
Donna: If there was that, or The Washington Post, then a bunch of magazines, I would be super excited about that from a consumer standpoint. If Apple can start normalizing, pay for what you & # 39; re reading, because I think a lot of people don't pay anything, like they're not supporting any journalism really. That could actually be a positive thing for publishers. And I'm excited about that possibility. But I'm skeptical that they'll get newspapers onboard and I'm also, I agree with you Sarah, that if they're taking 50%, it's like how much is that really helping the publishing industry.
Sarah: Well and I think it ... I feel like as a consumer, this could be great for me. I'm also concerned about what it could do to the publishing industry which would be, in the long run, bad for me as a consumer.
Donna: But quality-ism?
Sarah: It's hard to know exactly, I mean there's just like clearly a shift in how we consume and pay for different kinds of media. And it's happening whether people want it or not. And it's really hard to guess what's going to happen in the long run with this too.
David: I think it's hard for me to put on my consumer hat on this one because I'm so entrenched in my publisher hat, it sticks with me. When the iPad first came out and they came out with Apple Newsstand, that was supposed to revolutionize magazine publishing and save the industry. And it really didn't. And not only that, but Apple then went on to kind of screw over publishers by then getting rid of Apple Newsstand. And they kind of buried everything, so that people invested all this energy into building subscriptions digitally and then they just didn't work out very well.
David: So I'm a little bit skeptical that Apple can pull all of this off. And the 50% definitely gives me pause, but that being said, I appreciate that publishing is in a time where experimentation is necessary and hopefully beneficial to consumers.
David: And I do think that consumers are getting used to paying for content. iPhonelife.com/insider. And that really helps.
Donna: Yeah I think it's interesting, it would be cool if people started to recognize, like TV streaming now, people are so used to paying for Netflix and Hulu, and if it did become something that people are used to paying for, like having subscription services for all the reading they're doing. And the same with books. People are used to paying for that now, between Audible and Kindle and things like that, but somehow people don't think they should pay for news? For magazines?
Donna: So I guess I'm maybe a little more hopeful than you are David that this could take off and maybe inspire people, I don't know other companies too, maybe it won't just be Apple doing things like this. But yeah, we'll see.
Donna: I'm hoping that they get some newspapers in there and it's not, and that it's not just a repackaged Texture.
Donna: Because I also, for me with magazines, I prefer print. I really like, like if I have Fast Company and WIRED at home, things like that, and I like being able to turn the pages.
Donna: That's just a personal preference. Maybe we should talk about the TV streaming.
Donna: Apple's been sort of teasing this for a while because they made deals with different, we already know they've been working on original content, TV wise. But now it's looking like they're going to have their own TV streaming service. The rumor is that that'll be available, I think July, is what some people are saying, but maybe as late as this fall. And that it would probably feature original content and then also deals with HBO. I was reading in Showtime, I doubt that they'll be able to make deals with Netflix or Hulu, but maybe.
Donna: So it would be potentially with one subscription, you could access at least some of the different networks, maybe some cable content. And then also a bunch of Apple Original shows. Which have you guys been excited by any of the shows that Apple's supposed to be working on?
Sarah: I mean, not really.
David: I mean I've heard some rumors of interesting names attached to projects, a lot of money being invested, that all sounds cool. Have you heard any particular shows?
Donna: Well there's a thriller series by, I'm going to botch the name, M Night Shyamalan?
David: Shyamalan, yeah.
Donna: Shyamalan. I really liked Sixth Sense.
David: Yeah but it was all down hill for M Night Shyamalan after that.
Donna: I know I saw Glass recently, and I do not recommend seeing Glass.
Sarah: They made a deal with Oprah.
Donna: Sounds interesting. Reese Witherspoon.
David: JJ Abrams I heard who did Lost and Star Trek. I think I'm, I guess I'm just in a skeptical mood today. I'm so skeptical.
Sarah: Yeah, I have very-
Donna: David's on a juice fast.
David: I know.
Donna: Like every few seconds.
David: I didn't want to say it. I'm doing a juice fast and I'm just kind of angry right now.
Sarah: David is a very angry person. And so ... Yeah.
David: I think in my defense I probably would have been skeptical anyway. Go ahead Sarah.
Sarah: So my thing is, like I kept seeing the word while I was trying to research, I kept seeing the word curate. And I really hate Apple's curated playlists. I think ... The problem with them is they're almost too perfect, these curated playlists. Because some of the best playlist that you find, say on Spotify, where people create their own playlist and put them out there. And now on Apple you can share your playlists publicly. They'll have an unexpected song, or they like break the rule of okay it's this genera, but I'm going to throw this in. Or like I'm mostly music from the 90s, but I'm throwing this song from like 2000.
Sarah: Apple's curated playlists are just, I feel like I'm being told what I should like. It feels like, the classic literature books that you're told you have to read if you're an intelligent, well educated, well read person and nobody likes them because they're bad. I feel like it's like that. And I don't want to watch shows like that. I don't have a lot of time to watch shows and I want to just ...
Donna: What do you think they mean by curating TV?
Sarah: I don't know. I just ... Apple's use of the word curate in the past has not led to good results.
Donna: Has not been paid off for you.
David: I think I'm going to disagree with you there. I mean I am a firm believer in Spotify, so I believe you that Apple Music's playlists aren't great, but to me the thing that Apple could do that nobody else is doing is not create original content. We're in like the golden age of original content. And sure if Apple produces a good show, I'll try to watch it.
David: But what Apple can do is they're first and foremost a tech company. And I want them to come up with a tech solution. And it scares me that they're investing money in original content. What I want is for them to find a way to make watching TV easier and better for me. And I think that allowing the companies that are first and foremost content companies to produce the content, makes so much more sense to me.
Sarah: I mean I think the problem was, and the reason there's been delays, is because Apple wanted such a large percentage of the profits.
Sarah: And so that's why they had trouble getting people, other content creators, to work with them. It seems to be a common theme with Apple.
Donna: Yeah, I guess, we framed this question a couple of different ways because this kind of, what you're getting at David, is what would we want from a TV service, and how could Apple actually improve the way that we watch TV. Right now, pretty much people are either, they still have cable, and they still have a few different streaming services, like Netflix or Hulu. A lot of people have completely cut the cord and are no longer are subscribing to cable and are getting everything they need either from Netflix or Hulu, or finding other solutions like YouTube TV. My husband uses that, it's like $30 a month and you get ... It's basically cable. And you get all the live sports and stuff. Sling TV is another option for sports, but RCOO Noah Hustling TV and said the user interface is pretty crappy for that. And basically, you can TiVo your live shows, and stuff like that.
Donna: But yeah, my answer to that question is that I am excited about more original content potentially. But it would be cool if they were able to bring together different TV streaming services into one package because now I don't want to have to manage five different subscriptions services. I don't know that I want to pay for five either, so if Apple could make it more affordable and still be able to have a package of different ... Like facilitate access to Netflix, Hulu, plus Apple Original content, that would be compelling for me.
Sarah: So kind of like Amazon allows you to, with your Prime subscription, pay a little more and get certain, like Showtime or HBO?
David: That's exactly what I would want. And I would want it all pulled in. And I would want it included live TV so that I could just get rid of my cable service and have it be ... Because what Apple does so well, is great user interfaces. Like I love my Apple TV.
Sarah: Me too.
David: I actually have a smart TV that I caved and bought the Apple TV for because I just hated the other user interface. And I think they could bring a lot to the table in terms of unifying, because everybody's watching shows across so many different services right now, and we all like sharing each others logins. And have access to Hulu and HBO and Netflix and Amazon.
David: And pulling all of that in, adding in Live TV, and throwing in a few original shows, I think would be great.
David: Can I throw out kind of a crazy idea?
David: I'm going to look up these numbers.
Sarah: Do it.
David: Netflix is the ... I'm pulling it up. Their market cap is $157 billion. Apple has $250 billion cash on hand.
David: Like Apple could just straight up buy Netflix and then not invest in any of this. And they're reportedly already investing a billion dollars in original content. So I don't know-
Donna: Have you ever seen-
Sarah: Yeah we should write them a letter telling them they should do that.
Donna: There was a comedy video, and I almost want to embed it in the podcast blog post where this guy is working on his computer feverishly in the middle of the night, and his wife comes out and says, what are you doing? He's like I'm so behind. And it turns out, he's not behind on work, he's behind on all the shows you're supposed to be watching.
Donna: And so I kind of have that feeling when I think about another streaming service. And I'm supposed to watch all these highly regarded shows. Clearly I feel a lot of pressure to consume content that I don't have time for.
David: I also want to pose, like ...
Sarah: That's amazing.
David: I think one of the more interesting questions at hand is actually more how this affects Apple's future and their business model. Because this is such, feels like a pretty radical departure for me.
David: I don't know that Apple's has ever had an announcement that focused on services. I can't remember one. Apple is a consumer electronics company.
Donna: Yeah. I know we've talked about it, either on the podcast or in personal conversations how Apple's so different from other tech companies. And that most tech companies make money from services and software because ... Or there's not as much, usually a profit margin, on devices because they're expensive to produce.
Donna: But Apple's sort of been in its own category that way for so long, but now potentially, if it's saturated the market enough where it's not going to be able to continue to grow iPhone sales forever in a huge way. They will have to find ways to profit elsewhere.
Sarah: Well I don't know how successful the price raises were either in terms of, like maybe they hit a limit for some people.
Donna: Like how expensive can they get?
David: And the timing of this is fascinating because Apple just released guidance that they were expecting a below average Q1. And I think I heard somewhere that iPhone sales are going to be down about 15% year over year, which is a lot. Part of that is related to China, but a lot of it is related, or could be related to the fact that iPhones are pretty mature market. If you spend $1,000 or even $1,200 on a new iPhone, it's a lot harder than it used to, to then go buy that phone the next year.
Donna: Yeah, well and for me, like I feel almost obligated to get the newest iPhone every year. But honestly there was not enough of a difference between the X and the Xs that I felt like I'd be missing out on anything if I didn't go buy that.
David: Yeah. And I think this is the thing that really gets me. It's like I get that the pace of innovation for the iPhone is slowing, it's like how far can you push this. But, and I hate this trope of like what would Steve Jobs do? But what Steve Jobs did, was when that happened in an industry, he found a new industry to go and disrupt. And that's what made Apple such a great company. That's what made all of us such big fans of Apple. And I get why Tim Cook is trying to diversify his revenue streams, I get why services makes a lot of sense. It's a really fast growing part of Apple's business, like it's outpacing almost ever other part.
Sarah: Apple Music's been a success.
David: Yeah. But like part of me just cringes, feeling like some of the magic of Apple's lost if they just become trying to diversify their revenue streams, as opposed to create the next great product. To me it feels a little bit like are they just accepting that now Steve Jobs is gone, that they can no longer do that? Because they haven't. They have not disrupted an industry in the same way since.
David: When you hear all these rumors of them trying cars and VR, but they aren't doing it. And part of me feels like maybe this is an acceptance that the Apple that we all fell in love with is sort of evolving to what is maybe a more mature company model. But a lot less exciting for me to follow.
Sarah: I could see that. And you were also mentioning yesterday that you haven't loved Apple services, or Apple has struggled to get it right at first. Like Apple Maps was not awesome. iCloud I feel like is now a lot more user friendly then it used to be, but not historically.
David: They get it right ...
Sarah: Yeah I don't feel like that's been where they shine, although I guess how everything ties all together is really nice.
Donna: Yeah I mean I was just thinking the other day about how ... Like iTunes, I mean they're getting people away from using iTunes because it's just like ...
David: The worst.
Sarah: The worst.
Donna: ... the worst. But they took away one of the best features for managing your iPhone that I hear about all the time from readers. Like how can I organize my apps quickly and easily? Like this dragging thing is just really annoying. And it used to be you could just go into iTunes and just move all your apps around and delete some, or download a whole bunch onto your phone, just with your computer. Which is just much easier and they took that sort of thing away. And I don't know, it seems like a small feature, but it was so huge in terms of convenience. It was like pretty much the only thing that I used iTunes for.
Sarah: I'm like I've never done that.
Donna: Now you can't.
Donna: And the work around is you get something, like an enterprise management software for your family's iPhones. And you can move all your apps around, but ... Yeah.
Sarah: Yeah, I agree. I mean I guess with these new services I'm more excited. I don't love Apple Music. I much prefer Spotify, so I am a little skeptical at Apple's execution if it'll be that great.
Sarah: Do you guys use Apple News as it is now? Because I'm assuming it's going to be like wrapped into the existing Apple News app.
David: Never. I just subscribe directly to the services I like.
Donna: I'll scroll through it. But it's ... Yeah I subscribe to services that I like as well and have sites bookmarked. So it's kind of like one of the apps I visit when I'm wanting to catch up on the news, but ...
Sarah: Well the last thing that we wanted to cover with this announcement was just if we think there will be any hardware announced. What I was reading was no. The AirPower mat, we're not going to get.
David: Oh really.
Sarah: We're not going to get the new AirPods so that this is going to be just the services.
Donna: What do you think about maybe an iPhone SE2?
Sarah: I didn't think so, but ...
David: I've got all my hopes and dreams pegged on the AirPods 2. That's what I'm hoping for.
Donna: Yeah I know. Me too.
Donna: I mean one thing is that when apple has like these sorts of announcements, like they'll sometimes be like oh and by the way, we're releasing this new, not very excited update to some device and they'll just sort of mention it off hand and that's it. So it's usually not a big deal. So I could see them doing an SE2.
Sarah: All the rumors I was reading were like don't expect anything.
Donna: But yeah I wouldn't count on any hardware.
David: That's sad.
Donna: iPhone SE2, I haven't even heard anything about that.
David: I didn't either.
Sarah: I have heard a lot of rumors that that is like, they're bringing that back.
David: I've heard rumors when iPad Mini, which I know our audience really wants and iPad Mini.
Donna: Yeah, Apple just keeps trying to, like the people who like those compact devices, really like them. And Apple just keeps trying to be like you just really want a giant phone.
Sarah: Or iPad. And people, you know they like what they like.
David: These are not the devices you're looking for.
Sarah: Yeah, for some reason that's not working. I mean, like they did that's why they had the SE in the first place and then they decided not to continue developing that and updating it. But now maybe the rumors are, maybe they will.
Donna: Well we'll have to stay tuned for March 25th. We'll be keeping an eye out. If you go to iPhoneLife.com we'll let you know once Apple has officially announced the date. Because right now, at this point, it's very likely, but Apple hasn't sent out official invites yet.
Donna: It's rumored to happen at the Steve Jobs Theater.
Sarah: So we could have spent this whole episode talking about it, and it will never happen. Who knows, we'll let you know.
Sarah: But my guess is it will.
Donna: Alright I think that's all we have time for today. So remember that our question of the week is, David.
David: Question of the week. What do you have your privacy settings set for notifications? Both for your Apple Watch and for your Phone. Yeah, for the previews. Are you comfortable with people seeing the previews anytime, when your phones unlocked, or never?
David: Podcast at iPhonelife.com. Also one small favor that really goes a long way, if you could please like, not like. If you can rate our podcast-
David: On the podcast app, it helps other people discover it. We really appreciate it and it makes a big difference. Thank you all.
Donna: Thanks. And remember to get $5 off a subscription to iPhone Life Insider, got to iPhonelife.com/podcastdiscount.
Donna: We'll see you next episode.
David: Thanks everyone.
Sarah: Thanks everyone.