Apple's long-standing free trial of Apple Music may come to an end according to new banners on the site. The new banners were first discovered by MacRumors, and now announce only one free month instead of the regular ones.
Deep in Apple's accessory site now appears a banner add-on that only markets one month for the trial. It says, "Millions of songs. One month on us." Clicking on the link will automatically take you to iTunes where the same trial period of one month is offered, so it can be a permanent thing.
We tried to access the three-month trial version through the main Apple Music site, but it sent us back to the iTunes page that only offers a one-month trial.
Since Apple Music was launched in 2015, Apple has offered the three-month trial to potential customers to try out the service and see if it was worth subscribing as well. It moved paid off when Apple Music became the fastest growing music service and reached 60 million paying subscribers earlier this year, but it looks like Apple is ready to cut down on the benefit.
At this point, it may not be worth it for Apple to hold the longer trial. It has already made a great effort in the market for music flow. And it's not like eliminating the trial altogether. Customers can still get a month to try out the service, which is what most services offer anyway.
It's still not a finished deal, as there may be a bug on the Apple page, and if it is, we update mail. But it looks like new customers only get one month at Apple.
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