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Home / Apple / Apple sent 9.2M Apple Watch units in Q4 2018 to capture half of the market, the report says.

Apple sent 9.2M Apple Watch units in Q4 2018 to capture half of the market, the report says.



New statistics from the research company Strategy Analytics show that Apple retained its position as the clear leader in the smartwatch sector. Apple Watch took 51 percent of the market in the fourth quarter of 2018.

  Apple Watch Marketshare

According to Strategy Analytics estimates released Wednesday, Apple sent 9.2 million Apple Watch units worldwide in the last quarter of 201

8, an increase at 18 percent from 7.8 million units in the quarter. Whole year shipments accounted for 22.5 million units, well enough for a 50 percent annual market.

While Apple's cut on the global smartwatch market went from 67 percent to 51 percent the year before, the company's performance puts it far ahead of its closest competitor, Samsung.

"Apple Watch loses market share to Samsung and Fitbit, whose rival smartwatch portfolios and retail sales have improved significantly over the past year," said Neil Mawston, CEO of Strategy Analytics.

Samsung grew its piece of pie in the quarter four, shipping 2.4 million units for a 13.2 percent share of the market. The company sent around 600,000 units in the same period in 2017. Samsung completed 2018 with a market share of 11.8 per cent of 5.3 million units sent.

Industry Steel Fitbit fell third in the fourth quarter of 2018, leaving Samsung's quarterly performance at around 100,000 units. The company managed to increase the transfers from 500,000 units to 5.5 million units a year, and put it in second place with a market share of 12.2 percent.

Garmin drew the 1.1 million unit package shipped in the fourth quarter, up from 700,000 units in 2017. The company completed 2018 with 3.2 million units shipped for a 7.1 percent share of the market.

Overall, the global smartwatch market grew 52 percent on a record 18 million units shipped, Strategy Analytics estimates.

Today's report is consistent with recent figures from NDP, which hung Apple as the clear leader in the growing wear segment.

In September, Apple launched its latest Apple Watch version in the Apple Watch Series 4. Compared to previous Apple Watch models, the Series 4 features a larger edge-to-edge OLED display, slimmer chassis and brand new health monitoring features. including fall detection and a built-in ECG.

While Apple did not break out the Apple Watch sales figures, CEO Tim Cook broke some light on the portable performance during an investor conference in January.

"[I] f you take AirPods and The Watch separately, and you kind of back these up and adjust it to the launch date of the iPod, where everyone has a comparable amount of time, you would find that each one is independent is four to Six times in front of where the iPod was in a comparable time period, Cook said at the time.


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