Today Apple has shared a new video on its UK YouTube channel that highlights the British music scene, especially artists who use or have used the Mac to create, compose, record and mix.
The new one-minute video features A simple slideshow that highlights various British artists in black and white images. Some of the musicians include Paul McCartney, David Bowie, Apple's Zane Lowe, and many more.
From the spacious studio to the stadium tour, the British music scene lives. See the new and the iconic, graft and glory, a glimpse behind the scenes and behind the music. #BehindTheMac
The video is set to the poetic "What we do" by Swindle feat. Rider Shafique, P Money, D Double E & Daley. Apple also highlights its behind the Mac microsite that promotes every way Mac and software are perfect for artists.
Apple also has an interview with Swindle, whose song is featured in the video, along with many other artists on his Back Mac page on iTunes.
Check out the new video below: