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Apple shares new & # 39; Bak the Mac & # 39; video that encourages student creativity



After launching their annual campaigns back to school last month, Apple has now shared a new ad that shows how students use the Mac outside the classroom. The new ad is a continuation of Apple's "Behind the Mac" campaign.

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In the ad, Apple encourages students to "test the impossible" and say that "the rules of what is possible and impossible in art were made by people who had not tested the limits of the possible by go beyond them. "

From podcasting to programming, photography to fashion design, students around the world are doing more than ever outside the classroom. See how the next generation is pursuing their creative passions and testing the impossible behind the Mac.

Back to the school season this year, Apple launched a brand new entry-level MacBook Pro, adding Touch Touch, Touch ID and more, and it also refreshed the MacBook Air with True Tone display technology, while also dropping the price to $ 999 for students. [19659006] Apple is also running its annual campaign back to school, offering a free pair of Beats headphones with Mac or iPad purchases. 59006] You can see Apple's new "Behind the Mac" video below – which contains many glowing Apple logos. Let us know what you think of it in the comments section below.

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