FUNCTION: 10.12.20 – While we do not know officially until October 13 on “Hi Speed.” Apple Special Event The new features that will be included in the flagship models of the iPhone that will be released this year, the results of a recent survey show exactly what people who plan to upgrade are looking for in a new device.
Last month, more than 2,500 Apple smartphone users 18 years or older asked in a pre-launch survey for the new iPhones – called by the media as “iPhone 12” (the general consensus on what this year’s device will be called). (based in the US) if they were planning to upgrade, what features they were looking forward to and which model they would choose. Interestingly, while faster devices were provided by most of the people surveyed, the other important factor may come as a surprise to some.
The most interesting takeaway from the survey? Apple’s smartphone users who plan to upgrade to this year’s new iPhones are looking for much smaller models.
Eeny, (mini), Miny, Moe
Of those surveyed, high on the list was in second place among the key features that influenced people’s decisions to upgrade to this year’s iPhone, compact form factor of 51.5%. SellCell, the company that conducted the survey, reported that the new iPhones are expected to be available in three sizes – 5.4, 6.1 and 6.7 inches – with the smallest model as the most popular choice according to the survey results. Despite having a larger screen, this phone may be even smaller than the 4.7-inch iPhone SE (second generation) that was released earlier this year in April due to a rumored frameless design.
According to the survey, about 54% preferred the smallest 5.4-inch screen size, the 6.1-inch screen received just over 19% of the vote, while 27% would go with the largest 6.7-inch option.
In addition to a smaller device, 44%, the majority of those surveyed, indicated that they wanted a cheaper iPhone. SellCell reported that several reports have indicated that the 5.4-inch model will be introduced to the mix in an attempt, in its own words, to inspect budget customers. This standard option, although the smallest, will also be the cheapest of the four new iPhones expected to be released by Apple this year.
Macworld the magazine reported last week that the following details are what we can expect Apple to announce this year in terms of pricing and branding of the new iPhones (albeit officially still a rumor and not yet confirmed at the time of writing) based on leaked information from two reputable sources as the editors of the publication quoted in their report:
- iPhone 12 mini: 5.4-inch model from $ 699 (or as low as $ 649) with 64GB of storage
- iPhone 12: 6.1-inch model from $ 799 with 64 GB of storage
- iPhone 12 Pro: 6.1-inch model from $ 999 with 128 GB of storage
- iPhone 12 Pro Max: 6.7-inch model from $ 1099 with 128 GB of storage
Additional leaks around the new iPhones were the colors that will be available to choose from. The low-end models have standard black, white and (PRODUCT) RED while adding new blue and green options. When it comes to high-end Pro models, the back is silver and gold, but gone is the space gray which will be replaced by graphite along with the addition of a new midnight blue alternative.
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On the other hand? The most important feature that existing Apple smartphone users looked for in this year’s new iPhones – and the main reason why they asked if they planned to upgrade this year – was: 5G. Statistically, the faster speeds ranked 58% as one of the best features on everyone’s list, while 41% said it was the deciding factor for upgrading.
Of the 41% surveyed who indicated 5G connectivity was the decisive factor for upgrading, 23% marked it as important, 15% thought it was something important, while 21% voted that it was not important in the decision-making process.
Earlier this year in July, the Apple-centric website iDrop News reported that while analysts agree that this year’s iPhones will have 5G connectivity, there has been some disagreement about what type it will include with most of the debate centered around faster standards of the two currently offered by wireless operators in the United States will be supported. In particular, an analyst, Ming-Chi Kuo, who has a solid track record when it comes to predicting exactly what Apple products will come (based on sources in the company’s supply chain), doubled down on his prediction that all the flagship models of the iPhone to be released in years, will include support for mmWave 5G. However, subsequent reports have suggested that this option would be limited to advanced Pro models that only add to the confusion.
After first reporting that only half of this year’s new iPhones (Pro models) would be activated with a faster standard, the Taiwanese daily newspaper DigiTimes – covering technology trends and the global supply chain – backtracked and reported that (as referenced by iDrop News) Apple will actually support both 5G standards on all iPhone flagship models to be released this year. The report cited industry sources in Taiwan who revealed that the 2020 phone series will support mmWave 5G and the slower sub-6GHz 5G.
However, according to iDrop News, there were also reports of Apple engineers having problems with the antenna modules required to support mmWave 5G due to the fact that it operates in a significantly higher frequency range than traditional mobile services such as 4G LTE or sub- 6 GHz 5G. A separate report that seems to confirm this was CNBC, which reported back in January that the slower standard (which is only marginally faster than 4G LTE) will be what Apple is expected to use in its iPhone series this year. Furthermore, an analyst predicted that faster 5G-enabled iPhones may not launch until early 2021, with the cable news outlet pointing out that mmWave 5G (while 10x faster than 4G LTE) is not widely available yet and may not cover large areas and people who want faster speeds, must stand very close to a cell tower that provides support for it to get a good signal (since it can not pass through buildings or walls).
In an analysis of the data it collected, SellCell concluded that if the preferences of the people surveyed are any indication, we should see compact sizes and less expensive iPhone models (eg iPhone SE) make a big comeback within the next few years . Similarly, the results of the survey also indicate that consumer needs are not in line with what the smartphone industry is pushing for with larger screens and extravagant prices (as exemplified by the trend Apple itself has followed in recent years). In addition, although the technology around 5G connectivity is still in the infant phase, the survey shows that a majority of consumers want all new iPhones to be 5G-enabled – to be future-proof for what will be the wireless standard in the future.
If there is any indication, it is quite likely (in this author’s own opinion) that “Hi speed.” tagline for the invitation to the Apple Special Event October 13 is the company’s way of suggesting 5G speeds – as opposed to a reference to the A14 Bionic processor almost guaranteed to be in this year’s phones and was first seen last month with the iPad Air (fourth generation), which according to SellCell is a chipset that is said to be about 40% faster than its predecessor – but while such a feature is expected to be the icing on the cake (so to speak) of this year’s iPhone announcement, we do not know for sure before the new iPhones are announced whether 5G will actually be featured in the device (stay tuned …).
As a footnote, a forward-looking editorial in the “Appleholic” column on the site of Computerworld The magazine noted at this point last year that while Apple will be the catalyst for 5G adoption in North America? The piece carried out referred to a report which predicted that it would not be until next year until 80% of the population in North America sees extensive coverage of 5G across the continent. Furthermore, user adoption will take some time as consumers will have to upgrade and / or migrate to new hardware (eg 5G-enabled iPhones).
According to the author (who provided a handful of statistics in his editorial), the largest growth rate for 5G will be between 2020 and 2021, up to 14%, when GSMA (an association representing the worldwide mobile communications industry) will be looking at Apple’s distribution of 5G-enabled iPhones to increase adoption, where data by 2022 show that numbers increase to 24%. In addition, it will not be global until at least 2025 before the next generation wireless standard accounts for only 50% of 5G connections around the world (up from 1% in 2019 and 4% this year).
As for whether existing Apple smartphone users intended to upgrade to the new iPhones when they were released – which was the driving force behind the survey conducted by SellCell (the US-based company is the largest website for comparing mobile phones and tablets on online and guarantees the best price for anyone who wants to sell their old phone) – of the 4 out of 10 respondents, 41% asked that they planned to do so, 34% said they stuck to their current iPhone model, while 25 % chose “maybe” in response, as they were not yet sure if they would upgrade this year or not.
A note from the author: “Hi speed.” The Apple Special Event, which will be streamed live online at apple.com, begins at 10 a.m. PDT (13.00 EDT) on Tuesday, October 13, 2020 from the company’s headquarters at Apple Park in Cupertino, California (and is practically held due to the global pandemic) .