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Home / Apple / Apple sold nearly three times more smart watches than its closest rival

Apple sold nearly three times more smart watches than its closest rival



As you might expect, Apple was responsible for 5.7 million smart watches or nearly half of all devices – not as impressive as its 9.2 million Watch transmissions for the last quarter of 2018, but enough to see market share grow from 44 per cent in the same quarter last year to 46 per cent.

Samsung comes at a distant second, sending 2 million smart watches worldwide. Although less than half of Apple's shipments, it is still double the company's 0.9 million shipments a year ago, enough to jump its market share from 1

1 percent to 16 percent last year. Strategy Analytics says that recent models like Galaxy Watch Active 2 can help the smartwatch business grow even more in the coming quarters.

Meanwhile, Fitbit sent 1.2 million smartwatches in the second quarter, enough to capture 10 percent of the global smartwatch market share. Unfortunately, it's down 5 percent from its 15 percent market share a year ago. The company is struggling to compete with Apple at the top end of the market, and sales of the Versa Lite model are weaker than expected. Fitbit, says Strategy Analytics, will have to find a way to recover quickly if it wants to protect its position from competitors like Garmin and Fossil.


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