Apple enters subscription services. On Tuesday, the company announced a new training subscription platform called Apple Fitness + that works via Apple Watch and a new subscription bundle system that seeks to simplify the countless offers.
Ethan Wolff-Mann for Yahoo Finance:
Using calculations such as heart rate from the Apple Watch, Apple Fitness gives users access to a training course wherever they are and on any Apple device. Although Apple did not refer to the coronavirus pandemic that closed gyms across the country, the company probably sees an opportunity to gain market share without that kind of competition. The service costs $ 9.99 / month.
If you’ve deep into the company’s ecosystem, Apple wants you to try the Apple One package, which comes in three levels.
The premium level costs $ 29.95 / mo and includes Apple Music, Apple TV +, Apple Arcade, Apple News +, Apple Fitness + and 2TB of iCloud storage. The individual levels and family levels have music, TV, arcade and cloud services for one or to share.
The subscription model may seem like a departure from the hardware-centric business model, but Apple keeps the devices front and center, as Apple Watch’s role in the training app illustrates. But while this is not something anyone asked for, Apple seems confident that it can create a new category to lead.
MacDailyNews Take: Fitness + will be a success, and the Apple One package will be a big hit that will help some of the more, shall we say, easily subscribed services (News +, for example) incredibly much.