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Apple, statistics and politics: Take care of the source of what you read



  Numbers All of us with IQ numbers in three digits should know the obvious; Take what politicians say with a grain of salt, a dose of doubt and simply old skepticism. Likewise, in terms of statistics used to prove a point, there are lies, cursed lies, and indeed statistics.

Apple is something unique among technology giants in that the company provides investors and viewers with real numbers. Not all the numbers, remember you, but real numbers not matched by competitors.

For example, every quarter, Apple's financial results include how many Macs, iPhones, and iPads were sold. The two previous ones are setting up records every quarter, while the latter continues to suffer, but the iPad itself is a large and profitable business any competitor wants.

How many Kindle what has Amazon sold last quarter? Amazon never gets specific with numbers, and it's a disease that has been contracted by Google, Lenovo, Microsoft, HTC, and even Samsung recently. Whatever numbers you have read about products sold by Apple's technical gadget competitions are guesswork.

Guesses?

Yes, educated or otherwise, when you read a headline with numbers in it, the chance is that the number is a guess. Here is an example. A China-based research company called TalkingData says Apple sold only 49,000 iPad Pro models in China since its launch, and it doesn't meet Apple's expectations.

Without hacking on Apple's computers in Cupertino, CA (which seems plausible considering how American companies get hacked so often and how the sources often seem to be in China), there is no way that TalkingData could know the actual numbers or those projected sales figures.

The headline of DigiTimes, even not exactly an attempt at accurate news reporting, is unambiguous.

China's market: iPad Pro sales reach only 49,000 units in the first month

That number is treated as fact; not as a presumption, or a report, or an estimate, or an ordinary old boy. It is said to be a fact, but it is obvious that only Apple knows the facts, not a Chinese research firm.

Research Company?

Research firm is a little more than a euphemism for "] guesstimate factory & # 39; and most of them, many, throw out numbers faster than the US Treasury knocks out debt.

So, where do the imaginary numbers come from? Often, imaginary is the right term to be used, especially with DigiTimes and other industrial filler, which throws the news faster than the Kardashians. TV episodes The key to understanding such lies, cursed lies, and statistics is to recognize that all such numbers are based on, numbers . Scientists can visit 1

0 Apple stores in China, talk to 100 customers from every store and come up with a sample size of 1000, and then begin extrapolations whatever the question comes to mind, do math and call it a day.

The next time you read that such and such a company sold more widgets than Apple sold gadgets, remember Tracing the source The numbers used never come from the manufacturer, often come from company shills, or scientists charm their own company, and rarely have the foundation. Apple's success with iPhone is one reason why the company does not distribute to many other gadget numbers, because almost everything in terms of iPhone sales will sound anemic. See? It's an iPhone accessory, so it should not be considered a product of the same caliber. Good for Apple. Although we would like to know, the company is trying to keep it clean.

Remember, Watch was considered a mistake after the first 90 days on the market, but just like the iPod back in the beginning of the century, I am starting to see many Apple Watch models in the wild. Yesterday I saw a guy using an iPad Pro and the sign on it while lunch. Anecdotal, yes, but a more accurate assessment than anything that comes from DigiTimes.


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