Yesterday’s Apple event was comforting. For an hour and a half, Tim Cook and others reassured me. They introduced “the best iPhone ever” and gave me a short respite from this hellish world.
That feeling failed to last. On the one hand because of my devastating anxiety, and on the other because I get paid to write about companies like Apple.
So when I rolled out of bed this morning, I started digging. And something made me double: Apple stopped selling its iPhone 11 Pro models on the site.
Yep, if you go to Apple’s website, you can no longer buy last year’s top models, instead you have to buy the iPhone 12 Pro series instead. This is quite strange – especially because the iPhone 11 Pro models are fantastic phones that will still be relevant in the years to come.
Why has Apple stopped selling the iPhone 11 Pro models?
I think it’s about two connected things: the supply chain and the confusion of the telephone area.
The first one we can quickly brush past. The more different phones Apple sells, the more complicated production and shipping becomes. Discontinuing the iPhone 11 Pro nips it in the bud.
This does not answer adequately Why The company wanted to get rid of some of its best phones so quickly. And to understand that, we need to take a closer look at yesterday’s announcements.
This was the first time Apple introduced four different iPhone models – this gives the current number of iPhones it sells up to seven. Let’s take a look at how much the base models cost:
- iPhone 12 Pro Max: $ 1,099
- iPhone 12 Pro: $ 999
- iPhone 12: $ 829
- iPhone 12 mini: $ 729
- iPhone 11: $ 599
- iPhone XR: $ 499
- iPhone SE: $ 399
This makes it pretty clear why Apple stopped selling the iPhone 11 Pro models.
Considering that the iPhone 11 had $ 100 off the price with the new launches, we can assume that Apple would take a similar share of the iPhone 11 Pro and Pro Max. This will put them between $ 749 and $ 999 – depending on how generous Apple felt, of course.
This will be a huge mess in Apple’s medium-to-high range. The problem is not only a communication (which is better, iPhone 12 or iPhone 11 Pro?), But it will also cannibalize sales of the newer models, which will not look good for shareholders and investors.
In this case, it makes sense to remove 2019’s iPhone 11 Pro models.
Apple retailers will still be able to store them – and you’ll probably be able to get some pretty decent deals on these in the next few months – but the company itself will be able to wash its hands of the devices and focus on switching to newer ones. handset. Good.
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Published October 14, 2020 – 10:25 UTC