Apple no longer sells headphones and wireless speakers from companies such as Sonos, Bose and Logitech, as they prepare to launch a new, cheaper HomePod and AirPods Studio headphone.
According to checks performed by Bloomberg, Apple removed headphones and speakers from Bose, speakers from the Logitech Ultimate Ears brand, and Sonos speakers from its online Apple Store in late September. Searching for these products, which were previously sold online and in stores, yields no results.
Employees at Apple stores have reportedly been asked to withdraw audio products from third parties in recent days. Stores and the online store continue to offer Beats headphones and speakers along with Apple’s AirPods and HomePod.
Apple has made similar moves in the past, eliminating the stock of training trackers before launching the Apple Watch. In Apple Bloomberg that it regularly makes changes to the products it offers when new third-party equipment is released and customer needs change.
Rumor has it that Apple is working on several new audio products, including a smaller, cheaper HomePod and high-end over-ear Apple headphones that can be called “PAirPods Studio”, which will be sold together with “AirPods” and AirPods Pro.
Both of these new products are expected to launch before the end of the year, and the removal of third-party audio products from the online store suggests that we may soon see Apple’s new audio devices, perhaps as soon as the iPhone-centric October event rumored to be in the works.
Current rumors indicate that Apple has planned an event on October 13, and if so, we may see an Apple announcement as soon as tomorrow.