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Apple talks about iPhone 12 prices for marketing wireless carriers – Six colors



By Jason Snell

Here’s one of the strangest aspects of Tuesday’s iPhone launch event: Apple has been less than fair about the real prices of the iPhone 12 and iPhone 12 mini.

At the event, Apple referred to these products from $ 699 (iPhone 12 mini) and $ 799 (iPhone 12), but these prices are not accurate unless you hit a big star there. (As Apple does on its marketing pages, because it has to.)

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7;s what’s actually happening, at least in the US: Apple has cut agreements with AT&T and Verizon that give existing customers to these carriers $ 30 off their purchases. The actual the prices of the two models are $ 729 and $ 829, and that’s what you pay if you are a US subscriber to Sprint, T-Mobile, any smaller payment companies, or if you want to buy a SIM card-free model without a transport connection in at all. (12 Pro and 12 Pro Max are the same price on all carriers.)

It’s embarrassing that Apple is hiding the real price of the iPhone 12. More worrying is the suggestion that Apple now wants to team up with its operating partners to play marketing games – not just with the price of the iPhone 12 and 12 mini, but with the embarrassing amount screen time Apple gave Verizon’s CEO on Tuesday so he could whip up the company’s 5G network.

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