By Jason Snell
October 13, 2020 5:47 PM PT
Here’s one of the strangest aspects of Tuesday’s iPhone launch event: Apple has been less than fair about the real prices of the iPhone 12 and iPhone 12 mini.
At the event, Apple referred to these products from $ 699 (iPhone 12 mini) and $ 799 (iPhone 12), but these prices are not accurate unless you hit a big star there. (As Apple does on its marketing pages, because it has to.)
It’s embarrassing that Apple is hiding the real price of the iPhone 12. More worrying is the suggestion that Apple now wants to team up with its operating partners to play marketing games – not just with the price of the iPhone 12 and 12 mini, but with the embarrassing amount screen time Apple gave Verizon’s CEO on Tuesday so he could whip up the company’s 5G network.
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