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Home / Apple / Apple to reduce iPhone XR prices in Japan to kickstart sales – BGR

Apple to reduce iPhone XR prices in Japan to kickstart sales – BGR



Historically, speculative reports of cuts in iPhone production due to low demand are nothing new. And as you might expect, some of these reports in some years have finally proved to be accurate, while others, in favor of oversight, appear to have been taken from people's intention to manipulate the market.

This qualification aside, the number of reports of lower than expected demand for Apple's iPhone XR has become somewhat impossible to ignore. Recently, Apple Production Partner Foxconn says it plans to implement comprehensive cost-cutting measures to combat "a very difficult and competitive year." Predictably, many Foxconn comments interpreted as a clear indication that iPhone sales are falling. [1

9659003] In light of all that, a new report from the Wall Street Journal relays that Apple plans to cut prices on iPhone XR in Japan to increase what seems to be wise demand.

Less than a month after deleting iPhone XR, Apple Inc. moves to offer subsidies to mobile network operators in Japan to throw up the sale of the least expensive new smartphone, telling people familiar with the case.

De facto discount on the handset combined with cut in production plans is a sign of limited enthusiasm among consumers for the model, which has fewer features than Apple's other two new releases, and costs more than still popular older models like the iPhone 8 .

While some analysts have said that the iPhone XR is priced a bit too high, it's an overlooked aspect about the device that Apple has done an unusually bad job of marketing the device. To be stupid, Apple has not done a decent job of communicating to the audience what the iPhone XR is and what it brings to the table. Even the naming system of Apple's 2018 iPhone setup is a bit confusing for those who are not up to date with Apple news on a daily basis.

All that said, we really can not tell how iPhone sales do it, when Apple's final decision to no longer reveal device sales for its iconic smartphone.

Image Source: Zach Epstein, BGR


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