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Apple transforms Central Park into an augmented Reality Gallery



Words appeared in the sky, the color of clouds, and then faded into a jumble of letters in the background. It was a fleeting poem, with lines like "Catch the Falling Knife" visible for a few seconds through the portal of an iPhone pointing to the skyline over Central Park.

This is a piece by poet and performance artist John Giorno, called "Now at the Dawn of My Life", it is part of a new initiative from Apple called [AR] T – a curation of augmented reality art, discussed in a series of guided tours. Apple worked with the New Museum to select the artists: Nick Cave, Nathalie Djurberg, Hans Berg, Cao Fei, Carsten Höller, Pipilotti Rist and Mr. Giorno . Each of them created an extended reality piece that is choreographed in the landscape of the tour, played with the canvas in the public space .

"The new museum has always been at the intersection of art and technology, and we couldn't have asked for a better partner in Apple to support the amazing visions of these pioneering artists," said Lisa Phillips, director of New Museum, in a statement Augmented reality can extend an artist's practice into the urban space, she added. and in addition to New York, will be offered in San Francisco, London, Paris, Hong Kong and Tokyo, each starting from an Apple Store and having the same set of works. which makes them installations of a kind, in an open air, practically accessible exhibition, and the initiative also includes a piece by Mr. Cave, "Amass," which will be on display in every Apple store, as well as a lab for those who are interested t in learning more about augmented reality and working with it.