Words appeared in the sky, the color of clouds, and then faded into a jumble of letters in the background. It was a fleeting poem, with lines like "Catch the Falling Knife" visible for a few seconds through the portal of an iPhone pointing to the skyline over Central Park.
This is a piece by poet and performance artist John Giorno, called "Now at the Dawn of My Life", it is part of a new initiative from Apple called [AR] T – a curation of augmented reality art, discussed in a series of guided tours. Apple worked with the New Museum to select the artists: Nick Cave, Nathalie Djurberg, Hans Berg, Cao Fei, Carsten Höller, Pipilotti Rist and Mr. Giorno . Each of them created an extended reality piece that is choreographed in the landscape of the tour, played with the canvas in the public space .
In New York, the walk begins at the Apple Store on Fifth Avenue and 58th Street and goes straight into the park. Viewers have headphones and an iPhone (the art of tours will not appear on j only some old phones, and cannot be reached outside of tours). Along the way in certain places, works are displayed on the screen based on your surroundings.
In Mr. Giornos, the path ahead of you becomes a rainbow. In Ms. Djurberg and Mr. Berg & # 39; s, a small hole appears in the bark of a tree, and your phone becomes a window into a narrative virtual world.
Many have interactive elements. Mr. Cave's piece involves choosing the characteristic for a virtual creature that joins you, bouncing and circling the screen. Ms. Sweep created an intricate factory scape that allows you to virtually move boxes that are on an assembly line.
[AR] T Walking Tours
Starting August 10 at Apple stores in New York, on Fifth Avenue and 58th Street, and in five other cities; apple.com/today/strong19659010]