Apple makes a real song and dances about its iPhones too late, perhaps in an effort to stimulate flag sales around the world.
Many video ads have been released, marking the various facets of the iPhone, and the latest is the advanced depth control feature offered by the latest iPhones.
Apple's newest ad doesn't hit the heartbeats like some of its newer offers, but instead the humorous route goes by making us laugh at something that isn't always so funny – bokeh. The video itself shows two parents who are starting to fall out when they realize that their children have been blurred out of a picture using the false bokeh feature offered by Apple in a couple of years.
Portrait mode allows a false bokeh effect to be added to images, with depth control allowing people to control the severity of the bokeh effect. This video highlights it, and while it's funny, it also serves to remind people what should be a headlining feature in the iPhone. It only runs for 30 seconds, but it's a fun 30 seconds to have for everyone.
Depth control on iPhone XS and iPhone XR lets you adjust the bokeh effect on backgrounds before or after shooting. So you can turn a cute portrait of two children into a stunning portrait of one child.
iPhone is currently in the unusual position of suffering slower than expected sales, especially in China. It's not something Apple has had to contend with until now, and the latest advertising brief is about giving up iPhone's street cred. Ads like this are certainly a step in the right direction.
Apple recently released another video that highlights how the new depth control feature works after they also have shared portrait mode and depth control photos from iPhone XS users last year.
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