Apple just took an important step in its request to take over your living room.
The company launches a newly developed version of the Apple TV app, as it also prepares to launch its new TV + streaming service later this year. The updated app is available on Apple TV, iOS and Samsung SmartTV, adding a new dedicated child section as well as new subscription offers.
In some ways, the new Apple TV app resembles the iOS 11 App Store redesign. There is a new emphasis on cure, with Apple editors hand-picking recommended programs and movies from across the channels, and personalized content suggestions based on the services you subscribe to.
There is also a new babysitter similar to the "kids" section of Netflix (although it is not walled off from the rest of the app), with shows and movies recommended by age group.
Although there is no sign of Apple's upcoming TV + streaming service in the updated app (TV + launches in the fall and will be included in the app then), there is a remarkable new subscription offer in the new Apple TV apps channels.
Apple offers a variety of subscription channels, including HBO, CBS, Showtime and a handful of others, allowing you to view content directly in the app.
These "channels" are different than seeing them, HBO now on Apple TV, in some important ways. For one, you subscribe to the service directly via Apple, not via the cable provider or from the network itself. So you can actually sign up for your subscription without leaving the Apple TV app. You can also download the content to watch the web and share that channel with up to six people in your family (yes, an actual official way to share that HBO password).
Now all that is left to do is wait for all the celebrity-packed (Hi Oprah!) Original series to start.