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Apple TV + joins ACE – the ‘foremost anti-piracy force’

Apple TV + is about to celebrate its one-year anniversary, and today they have joined the Alliance for Creativity and Entertainment (ACE), a group whose main goal is to combat media piracy.

Reported by Variety, Apple joins the anti-piracy group a notable feature of Apple TV + that is more deeply integrated into the media industry.

The move represents a strengthening of the bond between Apple and the major studios, and draws the company deep into the industry’s efforts to control the flow of pirated content.

And Apple is not just joining as a regular member of the alliance:

Apple will be on the board of the group, along with Amazon and the six members of the Motion Picture Association: Disney, NBCUniversal, Netflix, Paramount, Sony Pictures and Warner Bros.

The Alliance for Creativity and Entertainment (ACE) was established in 201

7, and Netflix joined last year. Apple coming on board is a sign of how seriously it takes its original content efforts. The group’s chairman Charles Rivkin called it “the foremost force against piracy”.

As part of the board, Apple will help the group decide “the strategy and where the budget will be used.”

Here is an idea of ​​the work that ACE does:

ACE investigates piracy services and hardware vendors that may assist in piracy. Such illegal services often offer unlimited movies and live TV at a monthly price well below market prices, and sometimes they claim to have legitimate access to pirated content.

The alliance is suing and has received significant rulings against such operators, usually forcing them offline. However, the exercise may have a Whack-a-Mole quality, as new pirate sites emerge to make room for the old ones.

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