The Alliance for Creativity and Entertainment (ACE), the world’s leading anti-piracy coalition dedicated to protecting the dynamic legal market for creative content, today announced that Apple TV + is the newest member and will join the board. The addition of Apple’s streaming service strengthens ACE’s collective approach to disrupting a pirate ecosystem that harms creators.
Apple TV + is home to award-winning Apple Originals from today’s most imaginative storytellers. Apple TV + offers premium, compelling drama and comedy series, feature films, groundbreaking documentaries and entertainment for children and families, and is available to watch on all your favorite screens. Following its launch on November 1, 2019, Apple TV + became the first completely original streaming service to be launched worldwide, and has premiered more original hits and received several award recognitions faster than any other streaming service. Apple Originals has been honored with 113 nominations and 31 winners and awards in 11 months, including a Primetime Emmy Award, Daytime Emmy Awards, a SAG Award, Critics Choice Award, Peabody Award, a NAACP Image Award and more.
Streaming piracy is a growing problem that represents 80% of all piracy today. Illegal piracy puts incredible innovation, creativity and investment at risk, to the detriment of both creators, innovators and consumers. According to the Global Innovation Policy Center, piracy costs as much as $ 71 billion annually in lost domestic revenue. In addition, consumers are harmed when they gain access to illegal content – a third of pirated sites target consumers with malicious software that can lead to a number of problems, including identifying theft and financial loss, according to a report by the Digital Citizens Alliance.
As more people eat movies and TV at home during the global Coronavirus pandemic, 69% of Americans say they watch more TV and movies during this time, based on a recent Digital Citizens Alliance survey. Another new Digital Citizens Alliance report estimates that 23 million individuals over nine million US households use a pirated IPTV service.
ACE was founded in 2017 by the Motion Picture Association and 30 of the world’s leading media and technology companies to combine efforts and resources to combat the threat and proliferation of online piracy. The board of ACE consists of Amazon, Disney, NBCUniversal, Netflix, Paramount, Sony Pictures, Warner Bros. and now Apple TV +. Since its inception, ACE has achieved many successful global enforcement actions against illegal streaming services and sources of unauthorized content and their operators.
ACE members are: Amazon, AMC Networks, Apple TV +, BBC Worldwide, Bell Canada and Bell Media, Canal + Group, Channel 5, Charter Communications, Comcast, Constantin Film, Discovery, Fox, Foxtel, Grupo Globo, HBO, Hulu, Lionsgate, Metro-Goldwyn-Mayer (MGM), NBCUniversal, Netflix, Paramount Pictures, SF Studios, Sky, Sony Pictures Entertainment, Star India, Babelsberg Studio, STX Entertainment, Telefe, Telemundo, Televisa, Univision Communications Inc., ViacomCBS, Village Roadshow, Walt Disney Studios movies and Warner Bros.
Charles Rivkin is chairman of the board of ACE and the Motion Picture Association.
MacDailyNews Take: In this case, being a pirate is no better than joining the Navy.
Do not steal movies or TV shows.
We believe that 80% of the people who steal things will not be, there is just no legal alternative. So we said, ‘Let’s make a legal alternative to this.’ Everyone wins … [The] companies win. The artists win. Apple wins. And the user wins, because he gets a better service and does not have to be a thief. – Steve Jobs, July 2003