In a move that is likely to be a welcome one for some customers, Apple has found a way to offer even faster delivery: its stores.
Mark Gurman from Bloomberg reports today that Apple is using its physical stores in the US and Canada to get faster product deliveries. In some cases, the use of the stores actually means that the company can offer next day, and even same day delivery in areas it previously could not. To get it picked up, Apple deducts from the warehouse at the local store, instead of having to send a product to the store for the customer to pick up.
According to the report, more than 300 Apple stores are ready to work as distribution points for Apple products. Apple reportedly started testing the process due to the ongoing coronavirus pandemic.
Apple began testing the program with a small number of stores after locations restarted from Covid-19-related closures in June and July. It has rolled out to more, but not all retail sites across the United States and Canada, the people said. An Apple spokesman declined to comment.
In many cases, customers who order something and it is sent from the local store will arrive the same day. UPS and FedEx have both partnered with the new distribution option.
The only “bad news” here is that customers do not want a direct word on the matter. So if a customer orders a product, Apple will analyze the order, where the product is in the distribution line, and then decide on it. So the order can still come from a warehouse.
While the process began to see a test earlier this year, the timing is certainly good for Apple. The company will unveil the iPhone 12 series next week, and demand is likely to be quite strong. If this move helps with delivery times, it’s definitely good.