Apple Watch continues to dominate the smart watch industry, according to new data. During the second quarter of 2019, Strategy Analytics estimates that Apple sent 5.7 million Apple Watches worldwide.
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With shipments of 5.7 million in Q2 2019, it is 50 percent more than a year ago, compared to 3.8 million shipments in Q2 2018. Apple's share of the smartwatch market has now grown to 46 percent, up from 44 percent during the same quarter last year.
Neil Mawston, CEO of Strategy Analytics, added, "Apple sent 5.7 million smartwatches worldwide in Q2 2019, up 50 percent on average from 3.8 million in Q2 2018. Apple Watch is still a well ahead of the jacket package and global smartwatch market share has grown to 46 percent this quarter, up from 44 percent a year ago, and Apple Watch has stymied fierce competition from hungry rivals like Fitbit. Apple remains the clear market leader for smartwatch. " Apple has incredible leadership over its smartwatch industry competitors. Second is Samsung, which shipped 2 million units in Q2 2019, followed by Fitbit on 1.2 million shipments. For the entire quarter, Strategy Analytics estimates shipments of 12, 3 million units.
Fitbit released its Q2 earnings report last week, acknowledging weaker sales of its Apple Watch competitor. Guidelines for Q3 2019. Fitbit now predicts revenues of between 335 million US dollars and 355 million US dollars for the quarter. This represents a decrease of between 10 per cent and 15 per cent compared with last year.
Apple does not report device sales for any of its products and has never reported device sales for Apple Watch. However, during the third quarter of 2019, Apple reported that the Wearables, Home and Accessories category generated $ 5.53 billion in revenue. While it also includes things like AirPods, Beats and HomePod, it is up over 50 percent and is becoming an increasingly important business for Apple.
Read the full strategy Analytics release below.
Strategy Analysis: Global Smartwatch Shipments Jump to 12 Million Units in Q2 2019
According to the latest research from Strategy Analytics, global smartwatch shipments grew an impressive 44 percent annually to reach 12 million units in the second quarter of 2019. Apple Watch maintained its first position with 46 percent global smartwatch market share while Samsung returned to second place, and Fitbit fell to third.
Steven Waltzer, a senior analyst at Strategy Analytics, said: "Global smartwatch shipments grew an impressive 44 percent annually from 8.6 million units in Q2 2018 to 12.3 million in Q2 2019. Smartwatch growth continues to grow as consumers increasingly accessories for their smartphones with fitness-molded portable clothing. "
Neil Mawston, Exe cutive Director at Strategy Analytics, added," Apple shipped 5.7 million smartwatches worldwide in Q2 2019, up above average 50 percent from $ 3.8 million in the second quarter of 2018. Apple Watch remains well ahead of the hunt package and its global smartwatch market share has grown to 46 percent this quarter, up from 44 percent a year ago. from hungry rivals like Fitbit, Apple remains the clear market leader for smartwatch. "
Steven Waltzer, senior analyst at Strategy Analytics, added," Samsung sent 2 , 0 million smartwatch worldwide in Q2 2019, more than doubled from 0.9 million a year ago. Samsung's global smartwatch marketplace has gone from 11 percent to 16 percent over the past year. Samsung is now established as the world's largest supplier of smartwatch. Newer models, such as the Galaxy Watch Active 2, should allow Samsung to strengthen its global smartwatch presence for the rest of the year. "
Neil Mawston, CEO of Strategy Analytics, added," Fitbit sent 1.2 million smartwatch worldwide in Q2 2019, sunk from 1.3 million in Q2 2018. Fitbit captured 10 percent global smartwatch market shares this quarter, falling from 15 percent a year ago. Fitbit has struggled to compete with Apple Watch at the upper end of the smartwatch market, while the new Versa Lite model has struggled to take off at the lower end. Fitbit will have to go fast to perform a recovery, because Samsung, Garmin, Fossil and other competitors are keen to grab some of its valuable health and fitness customers. ”
About Strategy Analytics
Strategy Analytics is a global, independent research and consulting firm. The company is headquartered in Boston, USA, with offices in the UK, France, Germany, Japan, South Korea, Taiwan, India and China. Visit www.strategyanalytics.com for more information.
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